Wave 35 · 2026-08-13 · changes against the previous wave.
Share of voice
- Kids' Snacks Natierra: recommended in 9% of kids snacks answers, was 1% last wave (statistically significant)
- Kids' Snacks That's It. Bars: recommended in 0% of kids snacks answers, was 6% last wave (statistically significant)
- Protein Powder Equate: recommended in 3% of protein powder answers, was 11% last wave (statistically significant)
- Protein Powder Puori: recommended in 6% of protein powder answers, was 0% last wave (statistically significant)
- Protein Powder Truvani: recommended in 1% of protein powder answers, was 15% last wave (statistically significant)
- Protein Powder Vega: recommended in 18% of protein powder answers, was 7% last wave (statistically significant)
- Sunscreen Paula's Choice: recommended in 6% of sunscreen answers, was 0% last wave (statistically significant)
- Toothpaste Biotène: recommended in 3% of toothpaste answers, was 0% last wave (statistically significant)
- Toothpaste charcoal toothpastes: recommended in 4% of toothpaste answers, was 0% last wave (statistically significant)
- Toothpaste Colgate Total SF Whitening: recommended in 4% of toothpaste answers, was 0% last wave (statistically significant)
- Yogurt Cocojune: recommended in 0% of yogurt answers, was 6% last wave (statistically significant)
Roster change
- Kids' Snacks Biena entered the AI recommendation set for kids snacks
- Kids' Snacks SkinnyPop entered the AI recommendation set for kids snacks
- Protein Powder Vega entered the AI recommendation set for protein powder
- Protein Shakes (RTD) Muscle Milk entered the AI recommendation set for protein shakes rtd
- Protein Shakes (RTD) Fairlife Core Power dropped out of the AI recommendation set for protein shakes rtd
- Protein Shakes (RTD) Fairlife Core Power Elite dropped out of the AI recommendation set for protein shakes rtd
- Protein Shakes (RTD) OWYN Pro Elite dropped out of the AI recommendation set for protein shakes rtd
- Protein Shakes (RTD) fairlife Nutrition Plan dropped out of the AI recommendation set for protein shakes rtd
- Sunscreen Eucerin entered the AI recommendation set for sunscreen
- Sunscreen L'Oréal entered the AI recommendation set for sunscreen
- Sunscreen Banana Boat dropped out of the AI recommendation set for sunscreen
- Sunscreen EltaMD UV Clear Broad-Spectrum SPF 46 dropped out of the AI recommendation set for sunscreen
- Sunscreen La Roche-Posay dropped out of the AI recommendation set for sunscreen
- Sunscreen Supergoop! Unseen Sunscreen SPF 40 dropped out of the AI recommendation set for sunscreen
- Sunscreen Trader Joe's Daily Facial Sunscreen SPF 40 dropped out of the AI recommendation set for sunscreen
- Greens & Daily Supplements Vibrant Health entered the AI recommendation set for supplements
- Toothpaste Parodontax dropped out of the AI recommendation set for toothpaste
- Yogurt Ellenos entered the AI recommendation set for yogurt
- Yogurt Oui entered the AI recommendation set for yogurt
- Yogurt Target entered the AI recommendation set for yogurt
- Yogurt The Greek Gods entered the AI recommendation set for yogurt
- Yogurt Too Good & Co. entered the AI recommendation set for yogurt
- Yogurt Good & Gather dropped out of the AI recommendation set for yogurt
- Yogurt Yoplait dropped out of the AI recommendation set for yogurt