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Pedigree

Latest four-week snapshot through 2026-07-27 · 1 wave. Use the controls above to change the window.

6%share of voice · 4 of 72 recommendation answers
0%named first in recommendation answers
45%positive tone · 9 of 20 coded mentions

Dog Food · 1 wave · n=72 answers, pooled

By assistant

How often each assistant brings the brand up in recommendation answers.

assistantshare of voiceanswers
ChatGPT0%0 of 24
Claude17%4 of 24
Gemini0%0 of 24

Share of recommendations over time

Wave-by-wave share of recommendation answers that named this brand.

waveshare of voiceanswerschange
2026-07-276%4 of 72

What they call it

Recurring descriptions in the assistants' own words, grouped by theme.

In their words

19 exact quoted mentions in this snapshot, grouped by coded tone.

What they recommend

“Pedigree Choice Cuts in Gravy w/ Beef Canned Dog Food on sale for $12.34 (42% off)”
Claude · 2026-07-27 · Dog Food
“Amazon has 12-Count 13.2oz. Pedigree Choice Cuts in Gravy w/ Beef Canned Dog Food (Adult) on sale for $12.34 — that's roughly $1/can”
Claude · 2026-07-27 · Dog Food
“Walmart regularly discounts popular brands like Purina, Pedigree, and Iams”
Claude · 2026-07-27 · Dog Food
“Brands like Purina Dog Chow, Pedigree, or Purina One are reasonably priced and nutritionally adequate.”
Claude · 2026-07-27 · Dog Food
“Brands like Purina (Dog Chow, Purina One), Pedigree, and Iams often have budget lines that meet AAFCO standards and are widely available at lower prices than their "premium" counterparts.”
Claude · 2026-07-27 · Dog Food

Where they hedge

“$5 Target GiftCard when you buy 2 select Pedigree dog food with Target Circle”
Claude · 2026-07-27 · Dog Food
“**Pedigree Small Dog, 3.5 lb** — **$5.79** (**$1.66/lb**, 28% off).”
ChatGPT · 2026-07-27 · Dog Food
“So going cheaper often means moving into "economy" tier foods (like Dog Chow, Pedigree, or store brands), which may have more fillers or fewer quality controls.”
Claude · 2026-07-27 · Dog Food
“One of the most obvious advantages of Pedigree is its price point — it's generally more affordable and widely available in most supermarkets and pet stores. That said, Blue Buffalo generally has higher protein content with whole meat like d”
Claude · 2026-07-27 · Dog Food
“It is more expensive than basic supermarket foods (like Pedigree or Purina Dog Chow).”
Gemini · 2026-07-27 · Dog Food

What they warn about

“If you want something even more wallet-friendly and widely available, Pedigree or Purina ONE offer decent nutrition at lower prices.”
Claude · 2026-07-27 · Dog Food
“Iams is definitely better than true budget brands like Pedigree, offering higher protein levels (25-27% vs. around 20% for Pedigree), fewer obvious fillers, and better overall nutrition.”
Claude · 2026-07-27 · Dog Food
“Iams is definitely better than true budget brands like Pedigree.”
Claude · 2026-07-27 · Dog Food
“low-quality, cheap "supermarket" brands (like Pedigree or Meow Mix)”
Gemini · 2026-07-27 · Dog Food
“It is vastly superior in nutritional science and quality control to budget grocery brands (like Pedigree, Meow Mix, or Dog/Cat Chow).”
Gemini · 2026-07-27 · Dog Food

The substitution map

Which competitors assistants suggest when shoppers ask for something cheaper.

Pedigree suggested as the cheaper alternative to
  • iams ×1
  • blue buffalo ×1
  • purina pro plan ×1

Where this comes from

1 of 20 mentions appear alongside an identifiable web citation. Citation does not establish causation.

cited sourcementions
samsclub.com1

Where they send you

Stores and sites assistants name as places to buy this brand.

retailermentions
Target1
Amazon1
supermarkets1
pet stores1
Pedigree (direct)1

Method: fixed shopper questions asked repeatedly to Claude, OpenAI GPT and Gemini with web search on. Shares are the percentage of recommendation answers mentioning the brand. Quotes are AI outputs; full transcripts are kept as receipts.