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What AI chatbots tell shoppers asking about dog food.
Latest four-week snapshot through 2026-07-27 · 1 wave. Use the controls above to change the window.
Every brand the assistants brought up, ranked by share of recommendation answers in this snapshot.
| # | brand | share of voice | named first | positive tone |
|---|---|---|---|---|
| 1 | Royal Canin | 29% | 10% | 61% |
| 2 | Hill's Science Diet Puppy | 22% | 1% | 79% |
| 3 | Purina Pro Plan Puppy | 22% | 14% | 85% |
| 4 | Hill's Science Diet | 21% | 0% | 68% |
| 5 | Purina Pro Plan | 21% | 11% | 77% |
| 6 | Purina ONE | 19% | 4% | 81% |
| 7 | Royal Canin Puppy | 17% | 0% | 66% |
| 8 | Eukanuba | 15% | 0% | 68% |
| 9 | The Farmer's Dog | 15% | 1% | 33% |
| 10 | Blue Buffalo | 14% | 0% | 51% |
| 11 | JustFoodForDogs | 14% | 3% | 48% |
| 12 | Hill's Science Diet Sensitive Stomach & Skin | 13% | 4% | 46% |
| 13 | Iams | 13% | 0% | 72% |
| 14 | Kirkland Signature | 13% | 0% | 88% |
| 15 | Iams Proactive Health | 10% | 3% | 94% |
| 16 | Purina Dog Chow | 10% | 1% | 60% |
| 17 | Purina Pro Plan Sensitive Skin & Stomach | 10% | 4% | 79% |
| 18 | Diamond Naturals | 8% | 0% | 91% |
| 19 | Eukanuba Puppy | 8% | 0% | 100% |
| 20 | Royal Canin Digestive Care | 8% | 0% | 73% |
Promotions the assistants passed along. These are claims, not verified offers.
| brand | claims |
|---|---|
| Chewy | 17 |
| Purina Pro Plan | 14 |
| Purina ONE | 10 |
| Hill's Science Diet | 7 |
| Blue Buffalo | 7 |
| Royal Canin | 7 |
| The Farmer's Dog | 7 |
| Pedigree | 5 |
| Freshpet | 5 |
| Purina | 4 |
“Pedigree Choice Cuts in Gravy w/ Beef Canned Dog Food on sale for $12.34 (42% off), with free shipping via Prime or on $35+ orders”
“Pet Supermarket is running a sale on premium brands including Stella & Chewy's Stella & Chewy's Raw Blend Freeze Dried Raw Coated Baked Kibble Dry Dog Food Free-Range Recipe With Lamb, Goat, & Elk, valid through August 5”
“Get $15 in VIP Rewards Cash with minimum purchase of $75 on Hill's Science Diet”
“$5 Target GiftCard when you buy 2 select Pedigree dog food with Target Circle”