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What AI chatbots tell shoppers asking about bourbon.
Latest four-week snapshot through 2026-07-28 · 1 wave. Use the controls above to change the window.
Every brand the assistants brought up, ranked by share of recommendation answers in this snapshot.
| # | brand | share of voice | named first | positive tone |
|---|---|---|---|---|
| 1 | Buffalo Trace | 63% | 28% | 56% |
| 2 | Wild Turkey 101 | 49% | 10% | 85% |
| 3 | Maker's Mark | 47% | 10% | 58% |
| 4 | Elijah Craig Small Batch | 43% | 4% | 89% |
| 5 | Four Roses Small Batch | 32% | 3% | 87% |
| 6 | Wild Turkey Rare Breed | 32% | 7% | 88% |
| 7 | Blanton's | 31% | 0% | 26% |
| 8 | Woodford Reserve | 29% | 7% | 66% |
| 9 | Four Roses Single Barrel | 24% | 3% | 78% |
| 10 | Woodford Reserve Double Oaked | 22% | 4% | 72% |
| 11 | Four Roses | 19% | 3% | 85% |
| 12 | Four Roses Small Batch Select | 17% | 7% | 69% |
| 13 | Maker's Mark 46 | 17% | 1% | 79% |
| 14 | Elijah Craig Barrel Proof | 13% | 0% | 76% |
| 15 | Evan Williams Bottled-in-Bond | 13% | 0% | 96% |
| 16 | Wild Turkey | 13% | 0% | 65% |
| 17 | Woodford Reserve Distiller's Select | 13% | 0% | 100% |
| 18 | Eagle Rare 10 Year | 11% | 0% | 64% |
| 19 | Knob Creek | 11% | 0% | 76% |
| 20 | Knob Creek 9 Year | 11% | 0% | 96% |
Promotions the assistants passed along. These are claims, not verified offers.
| brand | claims |
|---|---|
| Four Roses Single Barrel | 8 |
| The Bourbon Concierge | 7 |
| Four Roses Small Batch Select | 6 |
| Four Roses Small Batch | 5 |
| ReserveBar | 5 |
| Caskers | 5 |
| Benchmark | 4 |
| 1792 | 4 |
| Blanton's | 4 |
| Evan Williams Bottled-in-Bond | 4 |
“W.L. Weller Bourbon 12 Year is on sale for $168.95 (regular $179.99)”
“Elmer T. Lee Single Barrel Bourbon is $229.95 (regular $249.99)”
“Angel's Envy Cask Strength 2026 Dual Release Bourbon & Rye Bundle for $464.99 (down from $499.99)”
“Booker's Bourbon Big Easy Batch for $99.99 (regular $109.99)”