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What AI chatbots tell shoppers asking about protein shakes (RTD).
Latest three-month snapshot through 2026-08-17 · 3 waves. Use the controls above to change the window.
Every brand the models brought up, ranked by share of recommendation answers in this snapshot.
| # | brand | share of voice | named first | positive tone |
|---|---|---|---|---|
| 1 | Premier Protein | 88% | 15% | 68% |
| 2 | Fairlife | 79% | 50% | 59% |
| 3 | OWYN | 53% | 0% | 55% |
| 4 | Huel | 31% | 13% | 48% |
| 5 | SlimFast | 13% | 0% | 27% |
| 6 | Muscle Milk | 12% | 0% | 36% |
| 7 | Slate Milk | 11% | 1% | 59% |
| 8 | Orgain | 10% | 0% | 49% |
| 9 | Kirkland Signature | 9% | 3% | 94% |
| 10 | Bucked Up Protein Soda | 7% | 0% | 93% |
| 11 | Equate High Performance Protein Shake | 7% | 5% | 100% |
| 12 | Quest Protein Milkshake | 7% | <1% | 69% |
| 13 | Soylent | 7% | 1% | 83% |
| 14 | Ensure | 6% | 0% | 55% |
| 15 | Equate Beauty | 6% | 1% | 95% |
| 16 | Ka'Chava | 5% | 0% | 41% |
| 17 | Soylent Complete Meal | 5% | 0% | 91% |
| 18 | GNC | 4% | 0% | 100% |
| 19 | Koia | 4% | 0% | 40% |
| 20 | Member's Mark | 4% | 0% | 95% |
2026-08-13 to 2026-08-17. Descriptive changes; the separate movers page applies significance testing.
Promotions the models passed along. These are claims, not verified offers.
| brand | claims |
|---|---|
| Premier Protein | 203 |
| Fairlife | 86 |
| OWYN | 71 |
| Huel | 43 |
| Orgain | 33 |
| Muscle Milk | 29 |
| Ensure | 18 |
| MyProtein | 15 |
| Pure Protein | 14 |
| Jimmy Joy | 13 |
“usually cheap per bottle (often $1-1.50 each on sale)”
“**GNC – Buy 1, Get 1 50% Off** This offer is valid through August 26, 2026 — buy 1, get 1 of equal or lesser value 50% off on select products, mix and match.”
“**Pure Protein Vanilla (30g protein), 12-pack of 11oz bottles** — spotted at $20.97, marked down from $29 (about 27% off).”
“**Lean Body RTD Piña Colada (40g protein), 12-pack** — has hit $39.33 minus $15 with an on-page coupon, then minus 5% with Subscribe & Save, bringing it to around $20.40 when that promo runs”