Equate High Performance Protein Shake - Modern Evidence ai/brandvoice

Latest three-month snapshot through 2026-08-17 · 3 waves. Use the controls above to change the window.

7%share of voice · 15 of 216 recommendation answers

5%named first in recommendation answers

100%positive tone · 66 of 66 coded mentions

Protein Shakes (RTD) · 3 waves · n=216 answers, pooled

By model

How often each model brings the brand up in recommendation answers.

model	share of voice	answers
ChatGPT	14%	10 of 72
Claude	3%	2 of 72
Gemini	4%	3 of 72

Share of recommendations over time

Wave-by-wave share of recommendation answers that named this brand.

wave	share of voice	answers	change
2026-07-28	6%	4 of 72
2026-08-13	13%	9 of 72	+7 points
2026-08-17	3%	2 of 72	-10 points

What they call it

Recurring descriptions in the models' own words, grouped by theme.

30g protein ×32
“| **Equate High Performance Protein Shake** (Walmart) | 30g protein, 160 cal, 1g sugar | Probably the best budget ready-to-drink option.”
1 g sugar ×30
“| **Equate High Performance Protein Shake** (Walmart) | 30g protein, 160 cal, 1g sugar | Probably the best budget ready-to-drink option.”
budget-friendly ×24
“* **Walmart’s Equate Meal Replacement Shakes:** This is arguably the most popular budget alternative.”
120 calories per serving ×17
“- **Equate High Performance Protein Shake** — **30 g protein**, **160 calories**, **1 g sugar**.”
100 calories ×4
“17 each**—and provide **180 calories, 10 g protein, 4–5 g fiber, and 24 vitamins/minerals**.”
10 ingredients ×3
“17 each**—and provide **180 calories, 10 g protein, 4–5 g fiber, and 24 vitamins/minerals**.”
3 g fiber ×3
“17 each**—and provide **180 calories, 10 g protein, 4–5 g fiber, and 24 vitamins/minerals**.”
affordable alternative ×3
“It’s the closest budget swap in macros and convenience.”
best for convenience ×3
“43** | Best no-membership budget pick |”
identical macros ×3
“Store-Brand "Dupes" (Nearly Identical Macros & Taste)”

In their words

66 exact quoted mentions in this snapshot, grouped by coded tone. Recent quotes are deduplicated and mixed across models.

What they recommend

“the best cheap substitute is usually **Equate High Performance**: - **Equate High Performance Protein Shake** — **30 g protein**, **160 calories**, **1 g sugar**. A 4-pack was listed at **$6.48** (about **$1.62/shake**)”
ChatGPT · 2026-08-17 · Protein Shakes (RTD)

“Probably the best budget ready-to-drink option. Walmart lists a 4-pack at **$7.48**—about **$1.87 each**.”
ChatGPT · 2026-08-17 · Protein Shakes (RTD)

“A 12-pack of Equate ready-to-drink shakes usually costs around $14 (about $1.16 per shake)”
Gemini · 2026-08-17 · Protein Shakes (RTD)

“Equate actually matches or slightly beats SlimFast in potassium and has slightly lower cholesterol.”
Gemini · 2026-08-17 · Protein Shakes (RTD)

“Closest budget replacement: 160 calories and 1 g sugar.”
ChatGPT · 2026-08-17 · Protein Shakes (RTD)

The substitution map

Which competitors models suggest when shoppers ask for something cheaper.

Equate High Performance Protein Shake suggested as the cheaper alternative to

premier protein ×16
slimfast ×10
muscle milk ×6
fairlife core power ×5
fairlife nutrition plan ×4
slate milk ×4
fairlife ×2
orgain ×2

Where this comes from

10 of 66 mentions appear alongside an identifiable web citation. Citation does not establish causation.

cited source	mentions
walmart.com	6
reddit.com	3
target.com	2
facebook.com	2
youtube.com	1
coachweb.com	1

Where they send you

Stores and sites models name as places to buy this brand.

retailer	mentions
Walmart	59

Method: fixed shopper questions asked repeatedly to Claude, OpenAI GPT and Gemini with web search on. Shares are the percentage of recommendation answers mentioning the brand. Quotes are AI outputs; full transcripts are kept as receipts.