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What AI chatbots tell shoppers asking about retinol.
Latest four-week snapshot through 2026-07-31 · 1 wave. Use the controls above to change the window.
Every brand the assistants brought up, ranked by share of recommendation answers in this snapshot.
| # | brand | share of voice | named first | positive tone |
|---|---|---|---|---|
| 1 | CeraVe | 53% | 34% | 81% |
| 2 | Differin | 49% | 26% | 87% |
| 3 | Medik8 | 30% | 4% | 77% |
| 4 | The Ordinary | 28% | 3% | 60% |
| 5 | L'Oréal | 21% | 1% | 59% |
| 6 | SkinCeuticals | 16% | 6% | 41% |
| 7 | Naturium | 13% | 0% | 92% |
| 8 | Paula's Choice | 11% | 1% | 65% |
| 9 | Retin-A | 11% | 1% | 55% |
| 10 | Avène | 9% | 0% | 100% |
| 11 | RoC | 9% | 2% | 87% |
| 12 | Olay | 7% | 0% | 64% |
| 13 | Tretinoin | 7% | 0% | 75% |
| 14 | COSRX | 6% | 0% | 100% |
| 15 | Altreno | 3% | 0% | 60% |
| 16 | Beauty of Joseon | 3% | 0% | 100% |
| 17 | Mad Hippie | 3% | 0% | 100% |
| 18 | Neutrogena | 3% | 0% | 100% |
| 19 | Tazorac | 3% | 3% | 75% |
| 20 | adapalene | 2% | 1% | 90% |
Promotions the assistants passed along. These are claims, not verified offers.
| brand | claims |
|---|---|
| Paula's Choice | 18 |
| CeraVe | 5 |
| Medik8 | 5 |
| GoodRx | 5 |
| CVS Health | 5 |
| LilyAna Naturals | 4 |
| Nécessaire | 4 |
| Dermelect | 4 |
| RoC | 4 |
| L'Oréal | 4 |
“now $22, was $30, saving $8”
“Nécessaire The Body Retinol at Bluemercury is 25% off as part of Bluemercury's July 4th sale”
“M-61 ProSmooth Retinol Serum currently marked 25% off per their site listing”
“you can use a promo code and get it for just $31.20 today”