Latest three-month snapshot through 2026-08-06 · 3 waves. Use the controls above to change the window.
Sunscreen · 3 waves · n=300 answers, pooled
How often each model brings the brand up in recommendation answers.
| model | share of voice | answers |
|---|---|---|
| ChatGPT | 6% | 6 of 100 |
| Claude | 3% | 3 of 100 |
| Gemini | 24% | 24 of 100 |
Wave-by-wave share of recommendation answers that named this brand.
| wave | share of voice | answers | change |
|---|---|---|---|
| 2026-07-22 | 8% | 9 of 120 | |
| 2026-07-31 | 13% | 12 of 90 | +5 points |
| 2026-08-06 | 13% | 12 of 90 | +0 points |
Recurring descriptions in the models' own words, grouped by theme.
“While Beauty of Joseon (BoJ) is already considered a moderately priced K-beauty brand, its viral popularity has led to price increases and markups at global retailers.”
“The brand has transitioned from a viral social media trend to a staple in the skincare community for a simple reason: **it delivers high-quality, gentle, and effective formulations at a very budget-friendly price point** (most products cost between $10 and $22).”
“It has a very similar lightweight, hyaluronic-acid-infused texture to Neutrogena Hydro Boost (though it does have a slightly stronger fragrance).”
“* **Elegant Textures:** Korean skincare is famous for its cosmetic elegance, and BoJ is a prime example.”
“**Yes—generally, Beauty of Joseon is worth trying**, especially if you want gentle, elegant, mid-priced Korean skincare rather than dramatic “miracle” results.”
“69** | Fragrance-free, lightweight, and designed for oily/combination skin; no white cast.”
“This cult-favorite SPF feels exactly like a lightweight daily moisturizer. It layers beautifully under makeup without piling, providing a plump, hydrated canvas that keeps makeup from clinging to dry patches.”
“* **Target (up & up) & Walmart (Equate):** Target's *up & up Hydrating Water Gel* and Walmart's *Equate Hydration Gel Facial Moisturizer* are direct formulation matches to Neutrogena Hydro Boost.”
“While **Beauty of Joseon (BoJ)** is considered a mid-range, moderately priced brand in the K-beauty world (usually ranging from $14 to $20 USD), international markups, shipping fees, and local boutique pricing can make it feel expensive—especially for daily-use items like sunscre”
“* **Why it works:** This organic (chemical) sunscreen features modern, lightweight UV filters that leave absolutely zero white cast.”
118 exact quoted mentions in this snapshot, grouped by coded tone. Recent quotes are deduplicated and mixed across models.
“**Beauty of Joseon Relief Sun SPF 50**, **Round Lab Birch Juice Moisturizing Sunscreen**, or **Isntree Hyaluronic Acid Watery Sun Gel** generally cost between $10 and $18.”
“For most people, **yes, Beauty of Joseon (BoJ) is absolutely worth it.** The brand has transitioned from a viral social media trend to a staple in modern skincare. Its core appeal is offering **high-end, cosmetically elegant formulas at dru”
“Beauty of Joseon (BoJ) is generally considered worth it, especially for the price”
“Beauty of Joseon is widely considered worth it, especially for the price point”
“Beauty of Joseon is already fairly affordable”
“While Beauty of Joseon (BoJ) is already considered a moderately priced K-beauty brand, its viral popularity has led to price increases and markups at global retailers.”
“Generally, yes—Beauty of Joseon is worth trying, especially if you want gentle, nicely formulated Korean skincare at a mid-range price. But it is not automatically "better" than every alternative, and the best pick depends on your skin type”
“it delivers high-quality, gentle, and effective formulations at a very budget-friendly price point (most products cost between $10 and $22). However, whether it is worth it *for you* depends on your skin type and your specific concerns.”
“Beauty of Joseon (BoJ) is already fairly affordable for K-beauty, but there are still budget-friendly alternatives depending on which specific product you're looking to replace.”
“Based on current recommendations, here are some cheaper (or comparably priced but budget-friendly) alternatives to popular Beauty of Joseon products”
Which competitors models suggest when shoppers ask for something cheaper.
26 of 118 mentions appear alongside an identifiable web citation. Citation does not establish causation.
| cited source | mentions |
|---|---|
| reddit.com | 12 |
| youtube.com | 5 |
| whowhatwear.com | 3 |
| realskindiaries.com | 1 |
| thecleanskinlab.com | 1 |
| kidsandmomtrading.com | 1 |
| mirai-skin.com | 1 |
| biodance.com | 1 |
| skincupid.us | 1 |
| nextbest.one | 1 |
| marieclaire.com | 1 |
| arktastic.com | 1 |
Stores and sites models name as places to buy this brand.
| retailer | mentions |
|---|---|
| beautyofjoseon | 18 |
| Boots | 3 |
| YesStyle | 3 |
| nl | 2 |
| drrachelho | 2 |
| Stylevana | 2 |
| Olive Young | 2 |
| Look Fantastic | 1 |
| third-party retailers | 1 |
| LookFantastic | 1 |
| ie | 1 |
| be | 1 |
Method: fixed shopper questions asked repeatedly to Claude, OpenAI GPT and Gemini with web search on. Shares are the percentage of recommendation answers mentioning the brand. Quotes are AI outputs; full transcripts are kept as receipts.