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What AI chatbots tell shoppers asking about Fabric Softener/Conditioner.
Latest four-week snapshot through 2026-07-29 · 1 wave. Use the controls above to change the window.
Every brand the assistants brought up, ranked by share of recommendation answers in this snapshot.
| # | brand | share of voice | named first | positive tone |
|---|---|---|---|---|
| 1 | Downy | 89% | 54% | 54% |
| 2 | All | 50% | 20% | 72% |
| 3 | ATTITUDE | 22% | 0% | 88% |
| 4 | Snuggle | 20% | 0% | 59% |
| 5 | Seventh Generation | 17% | 0% | 56% |
| 6 | Bounce | 13% | 0% | 33% |
| 7 | Molly's Suds | 13% | 0% | 36% |
| 8 | Seventh Generation Free & Clear Liquid Fabric Softener | 11% | 4% | 48% |
| 9 | Seventh Generation Free & Clear Dryer Sheets | 9% | 0% | 80% |
| 10 | Seventh Generation Free & Clear Fabric Softener | 9% | 0% | 86% |
| 11 | Bounce Free & Gentle Dryer Sheets | 7% | 2% | 100% |
| 12 | Gain | 7% | 0% | 59% |
| 13 | Seventh Generation Fabric Softener | 7% | 0% | 100% |
| 14 | Great Value | 6% | 0% | 93% |
| 15 | Blueland | 4% | 0% | 88% |
| 16 | ECOS | 4% | 0% | 100% |
| 17 | Method | 4% | 0% | 69% |
| 18 | Mrs. Meyer's | 4% | 0% | 42% |
| 19 | Suavitel | 4% | 0% | 86% |
| 20 | Wool Dryer Balls | 4% | 0% | 86% |
Promotions the assistants passed along. These are claims, not verified offers.
| brand | claims |
|---|---|
| Downy | 83 |
| All | 26 |
| Suavitel | 23 |
| Gain | 20 |
| Snuggle | 19 |
| Seventh Generation | 14 |
| Up & Up | 6 |
| Tide | 4 |
| Bounce | 4 |
| ARM & HAMMER | 4 |
“CVS has 2 Suavitel Fabric Softeners for $2.38 (67% off) — buy 1 get 1 50% off, plus buy 2 get $3 ExtraBucks, limited to 1 per week. That runs through 8/1/26.”
“There's a $1.25 off Snuggle Blue Sparkle Liquid Fabric Softener or Dryer Sheets coupon”
“plus a $2.00 off Snuggle Blue Sparkle Liquid Fabric Conditioner or Dryer Sheets coupon”
“$3.00 off ONE Downy Liquid Fabric Conditioner 140 oz OR Downy Ultra Soft 93 oz OR Nature Inspired 111 oz”