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Mrs. Meyer's

Latest four-week snapshot through 2026-07-29 · 1 wave. Use the controls above to change the window.

4%share of voice · 2 of 54 recommendation answers
0%named first in recommendation answers
42%positive tone · 5 of 12 coded mentions

Fabric Softener/Conditioner · 1 wave · n=54 answers, pooled

By assistant

How often each assistant brings the brand up in recommendation answers.

assistantshare of voiceanswers
ChatGPT0%0 of 18
Claude11%2 of 18
Gemini0%0 of 18

Share of recommendations over time

Wave-by-wave share of recommendation answers that named this brand.

waveshare of voiceanswerschange
2026-07-294%2 of 54

What they call it

Recurring descriptions in the assistants' own words, grouped by theme.

In their words

12 exact quoted mentions in this snapshot, grouped by coded tone.

What they recommend

“Plant-based, biodegradable brands (Seventh Generation, Method, Mrs. Meyer's) are gentler on the environment”
Claude · 2026-07-29 · Fabric Softener/Conditioner
“Plant-based, biodegradable options like Seventh Generation, Mrs. Meyer's, or Molly's Suds.”
Claude · 2026-07-29 · Fabric Softener/Conditioner
“Mrs. Meyer's is usually cheaper, while Seventh Generation costs more because of its broader lineup and eco-focused formulations.”
Claude · 2026-07-29 · Fabric Softener/Conditioner
“It performs just as well as boutique, plant-based "free and clear" brands (like Seventh Generation or Mrs. Meyer's) but at a fraction of the cost.”
Gemini · 2026-07-29 · Fabric Softener/Conditioner
“Seventh Generation is generally better for sensitive skin because Mrs. Meyer's and Method rely heavily on synthetic fragrances to get their signature scents. Seventh Generation also tends to be slightly cheaper than Mrs. Meyer's.”
Gemini · 2026-07-29 · Fabric Softener/Conditioner

Where they hedge

“**Mrs. Meyer's** is a good middle-ground option if you don't mind some synthetic fragrance components.”
Claude · 2026-07-29 · Fabric Softener/Conditioner
“Mrs. Meyer's is widely available and generally cheaper too. Mrs. Meyer's is usually cheaper, but Seventh Generation costs more due to its formulation and ingredient sourcing. Keep in mind Seventh Generation uses essential oils for fragrance”
Claude · 2026-07-29 · Fabric Softener/Conditioner
“Compared to other "green" brands (like Mrs. Meyer's, Method, or Blueland): Seventh Generation is competitively priced”
Gemini · 2026-07-29 · Fabric Softener/Conditioner
“Designed explicitly to compete with brands like Seventh Generation and Mrs. Meyer's, Everspring is formulated with plant-derived ingredients and is free of synthetic fragrances and dyes.”
Gemini · 2026-07-29 · Fabric Softener/Conditioner
“Target developed this line to compete directly with Seventh Generation and Mrs. Meyer's.”
Gemini · 2026-07-29 · Fabric Softener/Conditioner

What they warn about

“Avoid assuming Mrs. Meyer's or Method will save money: they may be alternatives stylistically, but they're often priced similarly to—or above—Seventh Generation. For example, Mrs. Meyer's dish soap is listed at $4.99 for 16 oz at Target.”
ChatGPT · 2026-07-29 · Fabric Softener/Conditioner
“Method and Mrs. Meyer's (both owned by SC Johnson) lean heavily into aesthetics and strong, pleasant fragrances. However, Method uses stronger surfactants (better for grease-cutting) and Mrs. Meyer's uses heavy synthetic fragrances that can”
Gemini · 2026-07-29 · Fabric Softener/Conditioner

The substitution map

Which competitors assistants suggest when shoppers ask for something cheaper.

Mrs. Meyer's suggested as the cheaper alternative to
  • seventh generation ×6

Where this comes from

2 of 12 mentions appear alongside an identifiable web citation. Citation does not establish causation.

cited sourcementions
seventhgeneration.com1
michaelsaves.com1

Method: fixed shopper questions asked repeatedly to Claude, OpenAI GPT and Gemini with web search on. Shares are the percentage of recommendation answers mentioning the brand. Quotes are AI outputs; full transcripts are kept as receipts.