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What AI chatbots tell shoppers asking about protein powder.
Latest three-month snapshot through 2026-08-13 · 10 waves. Use the controls above to change the window.
Every brand the models brought up, ranked by share of recommendation answers in this snapshot.
| # | brand | share of voice | named first | positive tone |
|---|---|---|---|---|
| 1 | Optimum Nutrition | 42% | 23% | 75% |
| 2 | Transparent Labs | 28% | 13% | 75% |
| 3 | MyProtein | 17% | 2% | 59% |
| 4 | Dymatize | 16% | 1% | 67% |
| 5 | Naked Nutrition | 15% | 3% | 67% |
| 6 | Ritual | 14% | 3% | 31% |
| 7 | Nutricost | 13% | 8% | 85% |
| 8 | Orgain | 11% | 0% | 58% |
| 9 | Vega | 11% | <1% | 49% |
| 10 | Momentous | 10% | 1% | 48% |
| 11 | Body Fortress | 8% | 3% | 62% |
| 12 | Kirkland Signature | 8% | 3% | 85% |
| 13 | Ora Organic | 8% | 0% | 95% |
| 14 | BulkSupplements | 7% | 1% | 79% |
| 15 | Truvani | 7% | 2% | 56% |
| 16 | Klean Athlete | 6% | 4% | 99% |
| 17 | Thorne Whey Protein Isolate | 5% | 2% | 100% |
| 18 | Creapure | 4% | 0% | 100% |
| 19 | creatine monohydrate | 4% | 0% | 100% |
| 20 | Garden of Life | 4% | 0% | 82% |
2026-08-02 to 2026-08-13. Descriptive changes; the separate movers page applies significance testing.
Promotions the models passed along. These are claims, not verified offers.
| brand | claims |
|---|---|
| MyProtein | 550 |
| Optimum Nutrition | 160 |
| Orgain | 42 |
| Truvani | 40 |
| Nutricost | 36 |
| Dymatize | 35 |
| Premier Protein | 29 |
| BulkSupplements | 28 |
| Swanson | 25 |
| NOW Sports Nutrition | 22 |
“MyProtein in particular frequently has steep discounts (50%+ off) on their Impact Whey line.”
“often on sale”
“Watch for sales/subscribe-and-save on Amazon or direct from brands like MyProtein, which frequently runs steep discounts.”
“MuscleTech Nitro-Tech Whey Protein Powder (Milk Chocolate, 4 lb) with 30g protein, 3g creatine, and 6.8g BCAA for $35.74 or less, down from $64.99”