Transparent Labs

Latest four-week snapshot through 2026-08-13 · 8 waves. Use the controls above to change the window.

Protein Powder · 8 waves · n=720 answers, pooled

By assistant

How often each assistant brings the brand up in recommendation answers.

Share of recommendations over time

Wave-by-wave share of recommendation answers that named this brand.

What they call it

Recurring descriptions in the assistants' own words, grouped by theme.

• third-party tested ×100

  “Furthermore, their products are dual-certified by *Informed Choice* and *Informed Protein*, meaning they are rigorously third-party tested for banned substances and protein accuracy.”

• grass-fed whey protein ×80

  “While both are top-tier protein powders, **Transparent Labs Grass-Fed Whey Isolate** is the superior overall choice.”

• clean ingredients ×65

  “They use clean, simple ingredients with **zero artificial sweeteners, food dyes, or harmful additives** (using stevia for sweetness).”

• simple/clean ingredients ×60

  “* **Transparent Labs Organic Vegan:** Also exceptionally clean, uses a pea and rice protein blend, and is significantly cheaper per serving.”

• 28g protein ×55

  “Pick its **Grass-Fed Whey Protein Isolate**: it provides 28 g protein per serving, uses whey isolate (typically easier on lactose-sensitive stomachs than concentrate), and avoids artificial sweeteners, colors, and fillers.”

• whey isolate ×44

  “Pick its **Grass-Fed Whey Protein Isolate**: it provides 28 g protein per serving, uses whey isolate (typically easier on lactose-sensitive stomachs than concentrate), and avoids artificial sweeteners, colors, and fillers.”

• zero additives ×43

  “They use clean, simple ingredients with **zero artificial sweeteners, food dyes, or harmful additives** (using stevia for sweetness).”

• premium product ×40

  “Yes—Transparent Labs is generally a **premium-priced** supplement brand.”

• third-party testing ×40

  “Furthermore, their products consistently pass rigorous third-party testing (Informed Protein / Informed Choice) and test well below Proposition 65 limits for heavy metals like lead.”

• 100% grass-fed whey ×37

  “* **Superior Purity & Digestibility:** Transparent Labs uses 100% grass-fed whey isolate with zero artificial sweeteners, food dyes, fillers, or preservatives.”

In their words

747 exact quoted mentions in this snapshot, grouped by coded tone.

What they recommend

“**Whey**: Optimum Nutrition Gold Standard, Dymatize ISO100, Transparent Labs”

“Transparent Labs 100% Grass-Fed Whey Isolate earns top recommendations, offering high-quality ingredients with clear labeling and third-party testing”

“It provides **28 g protein per scoop**, uses isolate rather than concentrate, and has no artificial sweeteners, colors, or preservatives. Isolate is more filtered and usually easier to tolerate”

“Transparent Labs Whey Protein Isolate is free from artificial sweeteners, food dyes, and preservatives, delivering 28 grams of high-quality protein without any unnecessary fluff. It's tested by a third-party lab, and the certificates of ana”

“Transparent Labs' Organic Plant-Based Protein Isolate combines pea and rice protein to deliver a balanced amino acid profile, and it's free from artificial sweeteners, colors and preservatives.”

Where they hedge

“If you're willing to pay $1.99 per serving for the protein, it's considered worth it—not the highest cost seen in a protein powder, and on par for higher-end products without artificial ingredients, but there are more budget-friendly option”

“if you're willing to pay $1.99 per serving, then we think Transparent Labs protein is worth it, noting that's not the highest cost seen in a protein powder, but on par for higher-end products without artificial ingredients”

“Transparent Labs is known as a premium supplement brand — a tub of their whey isolate runs $59.99 for 30 servings, and a tub of Bulk Pre-Workout runs $49.99.”

“Transparent Labs is a premium supplement brand”

“if you're willing to pay $1.99 per serving, then Transparent Labs protein is worth it, though it's on par for higher-end products without artificial ingredients, and more budget-friendly options exist”

What they warn about

“Compared to premium competitors, brands like Transparent Labs aren't without negatives when compared to Dymatize Iso 100 — for one, the price per serving is more expensive.”

“most "premium" or heavily marketed brands (Thorne, Momentous, Transparent Labs, etc.) will actually cost *more* per serving, not less”

“The only reason to choose Transparent Labs instead is if you have a severe dairy sensitivity (as their isolate is virtually lactose-free) or if you strictly avoid artificial sweeteners and soy.”

“Transparent Labs' Creatine HMB costs about $49.99 for 30 servings; HMB and added ingredients may be unnecessary for most lifters”

“more expensive per serving than Dymatize, and only comes in one container size, eliminating the possibility of bulk savings”

The substitution map

Which competitors assistants suggest when shoppers ask for something cheaper.

Where this comes from

127 of 735 mentions appear alongside an identifiable web citation. Citation does not establish causation.

Where they send you

Stores and sites assistants name as places to buy this brand.

Method: fixed shopper questions asked repeatedly to Claude, OpenAI GPT and Gemini with web search on. Shares are the percentage of recommendation answers mentioning the brand. Quotes are AI outputs; full transcripts are kept as receipts.