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What AI chatbots tell shoppers asking about diapers.
Latest three-month snapshot through 2026-09-03 · 1 wave. Use the controls above to change the window.
Every brand the models brought up, ranked by share of recommendation answers in this snapshot.
| # | brand | share of voice | named first | positive tone |
|---|---|---|---|---|
| 1 | Huggies | 79% | 25% | 59% |
| 2 | Pampers | 65% | 24% | 48% |
| 3 | Kirkland Signature | 35% | 0% | 74% |
| 4 | Up & Up | 35% | 3% | 67% |
| 5 | Coterie | 32% | 0% | 47% |
| 6 | Kudos | 24% | 1% | 70% |
| 7 | Parent's Choice | 24% | 15% | 89% |
| 8 | Mama Bear | 22% | 0% | 80% |
| 9 | HealthyBaby | 21% | 6% | 54% |
| 10 | Kimberly-Clark | 19% | 0% | 63% |
| 11 | Pampers Pure Protection | 18% | 1% | 36% |
| 12 | Bambo Nature | 13% | 0% | 95% |
| 13 | Coterie "The Pant" | 13% | 4% | 100% |
| 14 | GroVia O.N.E. | 13% | 0% | 67% |
| 15 | Coterie (The Diaper) | 10% | 1% | 100% |
| 16 | Honest Company | 10% | 0% | 50% |
| 17 | Member's Mark | 10% | 0% | 81% |
| 18 | NorthShore MegaMax | 10% | 0% | 100% |
| 19 | Luvs Pro Level | 8% | 0% | 88% |
| 20 | Millie Moon | 8% | 1% | 81% |
Promotions the models passed along. These are claims, not verified offers.
| brand | claims |
|---|---|
| Pampers | 64 |
| Huggies | 38 |
| Up & Up | 28 |
| Mama Bear | 16 |
| Kimberly-Clark | 9 |
| Millie Moon | 9 |
| Kirkland Signature | 8 |
| HealthyBaby | 8 |
| Coterie | 5 |
| Bambo Nature | 5 |
“Amazon and Target offer subscription discounts (usually 5-15% off) for recurring diaper orders”
“Amazon Subscribe & Save typically knocks off 5–15%”
“Parent's Choice Dry & Gentle Diapers, 44-count, only $4.62 – just 11¢ per diaper at Walmart”
“Member's Mark Premium 102-count only $16.98 – just 17¢ per diaper (Sam's Club)”