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What AI chatbots tell shoppers asking about crackers.
Latest four-week snapshot through 2026-07-31 · 1 wave. Use the controls above to change the window.
Every brand the assistants brought up, ranked by share of recommendation answers in this snapshot.
| # | brand | share of voice | named first | positive tone |
|---|---|---|---|---|
| 1 | Triscuit | 67% | 13% | 48% |
| 2 | Ritz Crackers | 46% | 9% | 24% |
| 3 | Simple Mills | 35% | 2% | 64% |
| 4 | Mary's Gone Crackers | 33% | 11% | 59% |
| 5 | Carr's Table Water Crackers | 26% | 17% | 45% |
| 6 | Wheat Thins | 22% | 0% | 36% |
| 7 | Wasa Whole Grain Crispbread | 19% | 7% | 54% |
| 8 | Cheez-It | 17% | 0% | 27% |
| 9 | Club Crackers | 17% | 0% | 30% |
| 10 | Crunchmaster Multi-Seed Crackers | 15% | 0% | 92% |
| 11 | Goldfish | 13% | 0% | 10% |
| 12 | Annie's Cheddar Bunnies | 11% | 2% | 45% |
| 13 | Snack Factory Pretzel Crisps | 11% | 0% | 37% |
| 14 | Raincoast Crisps | 9% | 0% | 100% |
| 15 | Rustic Bakery | 9% | 4% | 100% |
| 16 | Simple Mills Fine Ground Sea Salt Almond Flour Crackers | 9% | 0% | 80% |
| 17 | Stacy's Pita Chips | 9% | 0% | 100% |
| 18 | Trader Joe's | 7% | 0% | 90% |
| 19 | Blue Diamond Almond Nut-Thins | 6% | 0% | 100% |
| 20 | Goldfish Crackers | 4% | 4% | 50% |
Promotions the assistants passed along. These are claims, not verified offers.
| brand | claims |
|---|---|
| Triscuit | 25 |
| Mary's Gone Crackers | 18 |
| Simple Mills | 14 |
| Club Crackers | 12 |
| Wheat Thins | 11 |
| Cheez-It | 8 |
| Ryvita | 7 |
| Wasa Whole Grain Crispbread | 6 |
| Kroger | 5 |
| Ritz Crackers | 4 |
“Budget tip: Trader Joe's makes a highly-rated, affordable dupe of these”
“often on sale for less than Triscuits”
“Watching for sales/coupons on the actual Nabisco Triscuits can sometimes make them competitive with store brands too.”
“Ritz itself often goes on sale and can sometimes match store-brand pricing”