Latest three-month snapshot through 2026-07-31 · 1 wave. Use the controls above to change the window.
Crackers · 1 wave · n=54 answers, pooled
How often each model brings the brand up in recommendation answers.
| model | share of voice | answers |
|---|---|---|
| ChatGPT | 11% | 2 of 18 |
| Claude | 11% | 2 of 18 |
| Gemini | 28% | 5 of 18 |
Wave-by-wave share of recommendation answers that named this brand.
| wave | share of voice | answers | change |
|---|---|---|---|
| 2026-07-31 | 17% | 9 of 54 |
Recurring descriptions in the models' own words, grouped by theme.
“However, if you prefer light, buttery, or gluten-free snacks, they might not be for you.”
“If you love Keebler/Kellogg's Club Crackers for their light, flaky, and buttery melt-in-your-mouth texture”
“This makes them much more filling and better for digestion than refined-flour crackers like Ritz or Club crackers.”
“**Yes—if you want a buttery, flaky cracker for cheese, dips, or chicken salad.”
“However, if you prefer light, buttery, or gluten-free snacks, they might not be for you.”
“However, if you are looking for a cheap, light, buttery cracker (like a Ritz or Club cracker), you might be disappointed.”
“Many crackers on the market (like Ritz, Wheat Thins, or Club crackers) are highly processed, containing refined flour, added sugars, and high amounts of preservatives.”
“* **Versatility:** They are incredibly versatile.”
“Unlike buttery crackers (like Ritz or Club) that crumble into a powdery mess”
“* **The "Birdseed" Texture:** These are not light, buttery crackers like Ritz or Club.”
73 exact quoted mentions in this snapshot, grouped by coded tone. Recent quotes are deduplicated and mixed across models.
“**Club Crackers (store brand versions)** – Buttery and crunchy, often on sale.”
“Keebler Club Crackers – Club crackers made by Keebler are great for everyone who is looking for an alternative to Ritz crackers, with a similar texture and flavor”
“Mildly sweet and incredibly buttery, these melt in your mouth.”
“Extremely buttery, salty, and melt-in-your-mouth. They are great for pairing with basic block cheeses (like Colby Jack or Pepper Jack) and quick homemade spreads.”
“buttery, salty, universally popular; ideal with simple cheese, pepper jelly, or spinach-artichoke dip”
“Compared to standard crackers (like Ritz or Club crackers), Triscuits are a powerhouse.”
“If you prioritize **taste, a flaky texture, and versatility for soup and cheese**, they are widely considered one of the best mass-market crackers available. However, if you are looking for **nutritional value or a sturdy base for thick spr”
“Club Crackers themselves — for example, one promotion worked out to $1.35 per box, while at other retailers these crackers are typically priced at $3 to $5 per box”
“If you want a reliable, mild-tasting cracker for snacking, cheese boards, or lunchbox use, Club Crackers are a solid, inexpensive choice — most people who like butter crackers find them "worth it" for everyday use.”
“**Club Crackers or Town House** — not necessarily cheaper at regular price, but good substitutes when they're on sale; Club is more flaky, while Town House is crisper and less sweet.”
“if you want a cheap, light, buttery cracker (like Club or Ritz)”
“Many crackers on the market (like Ritz, Wheat Thins, or Club crackers) are highly processed, containing refined flour, added sugars, and high amounts of preservatives.”
“Unlike "empty calorie" crackers (such as Ritz or Club crackers), Triscuits actually provide real dietary value”
“much more filling and satisfying than crackers made with refined white flour (like Ritz or Club).”
Which competitors models suggest when shoppers ask for something cheaper.
18 of 73 mentions appear alongside an identifiable web citation. Citation does not establish causation.
| cited source | mentions |
|---|---|
| walmart.com | 5 |
| realgoodeats.ca | 2 |
| tastingtable.com | 2 |
| reddit.com | 2 |
| thedailymeal.com | 2 |
| shopsavvy.com | 2 |
| goodygoody.com | 2 |
| clubcrackers.com | 2 |
| aldireviewer.com | 2 |
| inkristaskitchen.com | 1 |
| eatingonadime.com | 1 |
| howstuffworks.com | 1 |
Stores and sites models name as places to buy this brand.
| retailer | mentions |
|---|---|
| Walmart | 4 |
| Target | 2 |
| grocery store | 1 |
| shoprite | 1 |
Method: fixed shopper questions asked repeatedly to Claude, OpenAI GPT and Gemini with web search on. Shares are the percentage of recommendation answers mentioning the brand. Quotes are AI outputs; full transcripts are kept as receipts.