Latest four-week snapshot through 2026-07-31 · 1 wave. Use the controls above to change the window.
Crackers · 1 wave · n=54 answers, pooled
How often each assistant brings the brand up in recommendation answers.
| assistant | share of voice | answers |
|---|---|---|
| ChatGPT | 11% | 2 of 18 |
| Claude | 11% | 2 of 18 |
| Gemini | 28% | 5 of 18 |
Wave-by-wave share of recommendation answers that named this brand.
| wave | share of voice | answers | change |
|---|---|---|---|
| 2026-07-31 | 17% | 9 of 54 |
Recurring descriptions in the assistants' own words, grouped by theme.
“However, if you prefer light, buttery, or gluten-free snacks, they might not be for you.”
“If you love Keebler/Kellogg's Club Crackers for their light, flaky, and buttery melt-in-your-mouth texture”
“This makes them much more filling and better for digestion than refined-flour crackers like Ritz or Club crackers.”
“**Yes—if you want a buttery, flaky cracker for cheese, dips, or chicken salad.”
“However, if you prefer light, buttery, or gluten-free snacks, they might not be for you.”
“However, if you are looking for a cheap, light, buttery cracker (like a Ritz or Club cracker), you might be disappointed.”
“Many crackers on the market (like Ritz, Wheat Thins, or Club crackers) are highly processed, containing refined flour, added sugars, and high amounts of preservatives.”
“* **Versatility:** They are incredibly versatile.”
“Unlike buttery crackers (like Ritz or Club) that crumble into a powdery mess”
“* **The "Birdseed" Texture:** These are not light, buttery crackers like Ritz or Club.”
73 exact quoted mentions in this snapshot, grouped by coded tone.
“**Club crackers** – classic, slightly sweet, great for spinach dip or pimento cheese”
“**Ritz or Club crackers** – classic for creamy dips like spinach artichoke”
“buttery, salty, universally popular; ideal with simple cheese, pepper jelly, or spinach-artichoke dip”
“Extremely buttery, salty, and melt-in-your-mouth. They are great for pairing with basic block cheeses (like Colby Jack or Pepper Jack) and quick homemade spreads.”
“Flaky, salty, and buttery. They are crowd favorites that pair perfectly with pimento cheese, deli meats, or pub cheese.”
“Club crackers — a softer, buttery alternative that works very well with soft cheese, jam, or chicken salad, though they're less sturdy for heavy dips.”
“Ritz Toasted Chips or Club Crackers – not identical, but a budget-friendly cracker option.”
“If you like a buttery, slightly sweet cracker that's versatile for snacking or pairing with toppings, they're a solid, reliable choice. If you're optimizing for nutrition or the cheapest option, store-brand alternatives will likely get you ”
“Club Crackers are a fairly popular buttery cracker, and whether they're "worth it" really depends on what you're looking for.”
“If you want a reliable, mild-tasting cracker for snacking, cheese boards, or lunchbox use, Club Crackers are a solid, inexpensive choice — most people who like butter crackers find them "worth it" for everyday use.”
“Unlike "empty calorie" crackers (such as Ritz or Club crackers), Triscuits actually provide real dietary value”
“if you want a cheap, light, buttery cracker (like Club or Ritz)”
“Many crackers on the market (like Ritz, Wheat Thins, or Club crackers) are highly processed, containing refined flour, added sugars, and high amounts of preservatives.”
“much more filling and satisfying than crackers made with refined white flour (like Ritz or Club).”
Which competitors assistants suggest when shoppers ask for something cheaper.
18 of 73 mentions appear alongside an identifiable web citation. Citation does not establish causation.
| cited source | mentions |
|---|---|
| walmart.com | 5 |
| realgoodeats.ca | 2 |
| tastingtable.com | 2 |
| reddit.com | 2 |
| thedailymeal.com | 2 |
| shopsavvy.com | 2 |
| goodygoody.com | 2 |
| clubcrackers.com | 2 |
| aldireviewer.com | 2 |
| inkristaskitchen.com | 1 |
| eatingonadime.com | 1 |
| howstuffworks.com | 1 |
Stores and sites assistants name as places to buy this brand.
| retailer | mentions |
|---|---|
| Walmart | 4 |
| Target | 2 |
| grocery store | 1 |
| shoprite | 1 |
Method: fixed shopper questions asked repeatedly to Claude, OpenAI GPT and Gemini with web search on. Shares are the percentage of recommendation answers mentioning the brand. Quotes are AI outputs; full transcripts are kept as receipts.