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What AI chatbots tell shoppers asking about laundry detergent.
Latest four-week snapshot through 2026-07-21 · 1 wave. Use the controls above to change the window.
Every brand the assistants brought up, ranked by share of recommendation answers in this snapshot.
| # | brand | share of voice | named first | positive tone |
|---|---|---|---|---|
| 1 | Tide | 83% | 39% | 75% |
| 2 | Persil | 53% | 13% | 68% |
| 3 | Kirkland Signature | 48% | 11% | 91% |
| 4 | All | 45% | 10% | 72% |
| 5 | ARM & HAMMER | 29% | 3% | 82% |
| 6 | Seventh Generation | 29% | 1% | 64% |
| 7 | Charlie's Soap | 17% | 0% | 37% |
| 8 | Purex | 13% | 1% | 70% |
| 9 | Up & Up | 13% | 1% | 90% |
| 10 | Ariel | 12% | 3% | 77% |
| 11 | Gain | 9% | 0% | 56% |
| 12 | Great Value | 8% | 4% | 89% |
| 13 | Dropps | 7% | 0% | 80% |
| 14 | ECOS | 7% | 0% | 73% |
| 15 | Rockin' Green | 7% | 1% | 88% |
| 16 | Dirty Labs Bio Enzyme Laundry Detergent | 6% | 0% | 100% |
| 17 | Puracy | 6% | 0% | 88% |
| 18 | Tide Free & Gentle Liquid | 6% | 1% | 100% |
| 19 | Esembly Washing Powder | 5% | 0% | 67% |
| 20 | Blueland | 4% | 0% | 83% |
Promotions the assistants passed along. These are claims, not verified offers.
| brand | claims |
|---|---|
| Purex | 1 |
“frequently goes on major sales or accepts manufacturer coupons”