Home › Laundry Detergent › Purex
Latest three-month snapshot through 2026-07-21 · 1 wave. Use the controls above to change the window.
Laundry Detergent · 1 wave · n=120 answers, pooled
How often each model brings the brand up in recommendation answers.
| model | share of voice | answers |
|---|---|---|
| ChatGPT | 10% | 4 of 40 |
| Claude | 25% | 10 of 40 |
| Gemini | 3% | 1 of 40 |
Wave-by-wave share of recommendation answers that named this brand.
| wave | share of voice | answers | change |
|---|---|---|---|
| 2026-07-21 | 13% | 15 of 120 |
Recurring descriptions in the models' own words, grouped by theme.
“* **Purex:** Purex (especially *Purex Advanced Oxi*) is a direct competitor to Arm & Hammer.”
“It is highly effective and frequently goes on major sales or accepts manufacturer coupons.”
141 exact quoted mentions in this snapshot, grouped by coded tone. Recent quotes are deduplicated and mixed across models.
“Very affordable and works fine for regular dirt/stains.”
“Purex describes it as its most powerful detergent, with Oxi stain fighter, brightener, and scent booster, and offers sizes up to 145 loads. It's worth comparing since Walmart listings show both Arm & Hammer and Purex competing in the same b”
“Cheapest fragrance-free option”
“Purex is famous for being incredibly budget-friendly. Their Free & Clear version is dermatologist-tested, hypoallergenic, and fights 99% of everyday stains without any added perfumes or dyes.”
“mid-tier or budget brands like Purex cost significantly less than Persil”
“buy a very cheap, gentle base detergent (like Arm & Hammer Sensitive Skin or Purex)”
“widely known as one of the most budget-friendly laundry detergents on the market, usually costing around $0.07 to $0.10 per load”
“solid budget pick, though not the top choice for heavy stains”
“can already be hard to beat unless another brand is on sale”
“Best for the absolute lowest routine cost. It may not be as aggressive as Persil on tough stains, so pretreating helps.”
Which competitors models suggest when shoppers ask for something cheaper.
Method: fixed shopper questions asked repeatedly to Claude, OpenAI GPT and Gemini with web search on. Shares are the percentage of recommendation answers mentioning the brand. Quotes are AI outputs; full transcripts are kept as receipts.