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What AI chatbots tell shoppers asking about toothpaste.
Latest four-week snapshot through 2026-07-23 · 3 waves. Use the controls above to change the window.
Every brand the assistants brought up, ranked by share of recommendation answers in this snapshot.
| # | brand | share of voice | named first | positive tone |
|---|---|---|---|---|
| 1 | Colgate | 86% | 34% | 84% |
| 2 | Crest | 82% | 18% | 84% |
| 3 | Sensodyne | 71% | 32% | 79% |
| 4 | Up & Up | 18% | 1% | 81% |
| 5 | Equate | 16% | 8% | 87% |
| 6 | ARM & HAMMER | 13% | 0% | 82% |
| 7 | Boka | 12% | 0% | 55% |
| 8 | CVS Health | 11% | 0% | 89% |
| 9 | Parodontax | 11% | 0% | 65% |
| 10 | AIM | 6% | 1% | 96% |
| 11 | Kroger | 6% | 0% | 98% |
| 12 | Lumineux | 6% | 0% | 90% |
| 13 | Walgreens | 5% | 0% | 86% |
| 14 | charcoal toothpaste | 4% | 0% | 0% |
| 15 | Colgate Total SF Whitening | 4% | 1% | 100% |
| 16 | Oral-B | 4% | 0% | 79% |
| 17 | Tom's of Maine | 4% | 0% | 65% |
| 18 | Biotène | 3% | 0% | 100% |
| 19 | charcoal toothpastes | 3% | 0% | 0% |
| 20 | Parodontax Daily Fluoride | 3% | 0% | 100% |
2026-07-22 to 2026-07-23. Descriptive changes; the separate movers page applies significance testing.
Promotions the assistants passed along. These are claims, not verified offers.
| brand | claims |
|---|---|
| Crest | 54 |
| Colgate | 51 |
| Sensodyne | 11 |
| CVS Health | 8 |
| Walgreens | 8 |
| Up & Up | 7 |
| Tom's of Maine | 6 |
| Boka | 6 |
| ARM & HAMMER | 5 |
| Purex | 5 |
“drugstores like CVS and Walgreens frequently have toothpaste on deep discount or even free-after-rewards deals”
“it's Amazon's overall pick”
“it's Amazon's overall pick with close to 39,000 reviews and a nearly 5-star rating”
“buy three Crest or Oral-B items for $11.97 and use a $5.00 Crest Adult Toothpaste coupon plus a $2/1 Crest coupon, bringing the total down to $6.97 after $5 in ExtraBucks Rewards”