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Latest three-month snapshot through 2026-07-23 · 3 waves. Use the controls above to change the window.
Toothpaste · 3 waves · n=360 answers, pooled
How often each model brings the brand up in recommendation answers.
| model | share of voice | answers |
|---|---|---|
| ChatGPT | 8% | 10 of 120 |
| Claude | 0% | 0 of 120 |
| Gemini | 0% | 0 of 120 |
Wave-by-wave share of recommendation answers that named this brand.
| wave | share of voice | answers | change |
|---|---|---|---|
| 2026-07-21 | 1% | 1 of 120 | |
| 2026-07-22 | 3% | 3 of 120 | +2 points |
| 2026-07-23 | 5% | 6 of 120 | +2 points |
Recurring descriptions in the models' own words, grouped by theme.
“- **Bleeding gums / plaque concerns:** **Crest Gum Detoxify**, **Crest Pro-Health**, **Colgate Total SF**, or **Parodontax Daily Fluoride**—look for an ADA Seal and a plaque/gingivitis-control claim.”
“Good all-purpose options for cavity prevention plus plaque/gum-care claims; both appear in the ADA Seal reference guide.”
“- **Bleeding gums / gingivitis:** **Parodontax Daily Fluoride** or **Colgate Total** — look for an ADA claim for plaque/gingivitis control.”
“- **Bleeding gums / plaque:** **Crest Pro-Health** or **Parodontax Daily Fluoride**.”
“- **Gums bleed or you have gingivitis:** choose an ADA-accepted **gum/gingivitis-control** fluoride paste, such as certain **Crest Gum Detoxify/Pro-Health** or **Parodontax Daily Fluoride** products.”
“- **Gum bleeding or gingivitis:** *Crest Pro-Health* or *Parodontax Daily Fluoride* with the ADA Seal; these product lines have options accepted for plaque/gingivitis control.”
“- **Gums bleed or you have gingivitis:** choose an ADA-accepted **gum/gingivitis-control** fluoride paste, such as certain **Crest Gum Detoxify/Pro-Health** or **Parodontax Daily Fluoride** products.”
12 exact quoted mentions in this snapshot, grouped by coded tone. Recent quotes are deduplicated and mixed across models.
“Crest Pro-Health or Parodontax Daily Fluoride with the ADA Seal; these product lines have options accepted for plaque/gingivitis control.”
“Parodontax Daily Fluoride or Colgate Total — look for an ADA claim for plaque/gingivitis control.”
“Bleeding gums / plaque: Crest Pro-Health or Parodontax Daily Fluoride.”
“look specifically for an ADA Seal claim related to plaque/gingivitis control”
“choose an ADA-accepted gum/gingivitis-control fluoride paste, such as certain Crest Gum Detoxify/Pro-Health or Parodontax Daily Fluoride products.”
Which competitors models suggest when shoppers ask for something cheaper.
0 of 11 mentions appear alongside an identifiable web citation. Citation does not establish causation.
| cited source | mentions |
|---|
Method: fixed shopper questions asked repeatedly to Claude, OpenAI GPT and Gemini with web search on. Shares are the percentage of recommendation answers mentioning the brand. Quotes are AI outputs; full transcripts are kept as receipts.