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Latest three-month snapshot through 2026-07-23 · 3 waves. Use the controls above to change the window.
Toothpaste · 3 waves · n=360 answers, pooled
How often each model brings the brand up in recommendation answers.
| model | share of voice | answers |
|---|---|---|
| ChatGPT | 0% | 0 of 120 |
| Claude | 11% | 13 of 120 |
| Gemini | 0% | 0 of 120 |
Wave-by-wave share of recommendation answers that named this brand.
| wave | share of voice | answers | change |
|---|---|---|---|
| 2026-07-21 | 5% | 6 of 120 | |
| 2026-07-22 | 4% | 5 of 120 | -1 points |
| 2026-07-23 | 2% | 2 of 120 | -2 points |
Recurring descriptions in the models' own words, grouped by theme.
“If you're looking at Colgate's broader product range (brushes, floss, mouthwash), other major players like **Oral-B** (owned by Procter & Gamble) and **Crest** are common alternatives, though pricing varies by specific product rather than being uniformly cheaper.”
“If you're looking at Colgate's broader product range (brushes, floss, mouthwash), other major players like **Oral-B** (owned by Procter & Gamble) and **Crest** are common alternatives, though pricing varies by specific product rather than being uniformly cheaper.”
“- **Crest/Oral-B or store-brand stannous-fluoride sensitivity pastes:** choose these if your Sensodyne tube uses **stannous fluoride**—for example, Sensodyne Rapid Relief / Repair & Protect-type products.”
“Top Colgate competitors include Crest, Sensodyne, Pepsodent, Close up, Oral-B, Aim, and Aquafresh.”
28 exact quoted mentions in this snapshot, grouped by coded tone. Recent quotes are deduplicated and mixed across models.
“Select Crest and Oral-B products are on sale for $3.99 each.”
“$5 off three adult Crest, Burt's Bees, Oral-B, Scope and similar products”
“Oral-B Sensitive”
“Check the Walgreens app for a "$5 off 3" or individual $1.00/1 digital coupons to stack on selected toothpaste varieties.”
“Crest/Oral-B or store-brand stannous-fluoride sensitivity pastes: choose these if your Sensodyne tube uses stannous fluoride”
“Other major players like Oral-B (owned by Procter & Gamble) and Crest are common alternatives, though pricing varies by specific product rather than being uniformly cheaper.”
“Top Colgate competitors include Crest, Sensodyne, Pepsodent, Close up, Oral-B, Aim, and Aquafresh.”
“major alternatives to Colgate, and pricing varies by promotion”
“Boka's own site notes that the replacement brushes are extremely affordable compared to those of other major brands like Oral-B or Sonicare”
“Top Colgate competitors”
Which competitors models suggest when shoppers ask for something cheaper.
1 of 20 mentions appear alongside an identifiable web citation. Citation does not establish causation.
| cited source | mentions |
|---|---|
| walgreens.com | 1 |
Stores and sites models name as places to buy this brand.
| retailer | mentions |
|---|---|
| Walgreens | 1 |
| CVS | 1 |
Method: fixed shopper questions asked repeatedly to Claude, OpenAI GPT and Gemini with web search on. Shares are the percentage of recommendation answers mentioning the brand. Quotes are AI outputs; full transcripts are kept as receipts.