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Oral-B

Latest four-week snapshot through 2026-07-23 · 3 waves. Use the controls above to change the window.

4%share of voice · 13 of 360 recommendation answers
0%named first in recommendation answers
79%positive tone · 22 of 28 coded mentions

Toothpaste · 3 waves · n=360 answers, pooled

By assistant

How often each assistant brings the brand up in recommendation answers.

assistantshare of voiceanswers
ChatGPT0%0 of 120
Claude11%13 of 120
Gemini0%0 of 120

Share of recommendations over time

Wave-by-wave share of recommendation answers that named this brand.

waveshare of voiceanswerschange
2026-07-215%6 of 120
2026-07-224%5 of 120-1 points
2026-07-232%2 of 120-2 points

What they call it

Recurring descriptions in the assistants' own words, grouped by theme.

In their words

28 exact quoted mentions in this snapshot, grouped by coded tone.

What they recommend

“Popular Brands/Products Worth Considering”
Claude · 2026-07-23 · Toothpaste
“Oral-B Sensitive”
Claude · 2026-07-23 · Toothpaste
“$5 off three adult Crest, Burt's Bees, Oral-B, Scope and similar products”
Claude · 2026-07-23 · Toothpaste
“buying 2 included Crest or Oral-B items brings the subtotal to $11.97”
Claude · 2026-07-23 · Toothpaste
“buy three Crest or Oral-B items for $11.97”
Claude · 2026-07-23 · Toothpaste

Where they hedge

“Top Colgate competitors include Crest, Sensodyne, Pepsodent, Close up, Oral-B, Aim, and Aquafresh.”
Claude · 2026-07-23 · Toothpaste
“Other major players like Oral-B (owned by Procter & Gamble) and Crest are common alternatives, though pricing varies by specific product rather than being uniformly cheaper.”
Claude · 2026-07-23 · Toothpaste
“major alternatives to Colgate, and pricing varies by promotion”
Claude · 2026-07-22 · Toothpaste
“Boka's own site notes that the replacement brushes are extremely affordable compared to those of other major brands like Oral-B or Sonicare”
Claude · 2026-07-22 · Toothpaste
“HiSmile made unsupported claims disparaging competitor Oral-B products”
Claude · 2026-07-21 · Toothpaste

The substitution map

Which competitors assistants suggest when shoppers ask for something cheaper.

Oral-B suggested as the cheaper alternative to
  • colgate ×7
  • boka ×1
  • sensodyne ×1

Where this comes from

1 of 20 mentions appear alongside an identifiable web citation. Citation does not establish causation.

cited sourcementions
walgreens.com1

Where they send you

Stores and sites assistants name as places to buy this brand.

retailermentions
Walgreens1
CVS1

Method: fixed shopper questions asked repeatedly to Claude, OpenAI GPT and Gemini with web search on. Shares are the percentage of recommendation answers mentioning the brand. Quotes are AI outputs; full transcripts are kept as receipts.