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Latest four-week snapshot through 2026-07-23 · 3 waves. Use the controls above to change the window.
Toothpaste · 3 waves · n=360 answers, pooled
How often each assistant brings the brand up in recommendation answers.
| assistant | share of voice | answers |
|---|---|---|
| ChatGPT | 0% | 0 of 120 |
| Claude | 11% | 13 of 120 |
| Gemini | 0% | 0 of 120 |
Wave-by-wave share of recommendation answers that named this brand.
| wave | share of voice | answers | change |
|---|---|---|---|
| 2026-07-21 | 5% | 6 of 120 | |
| 2026-07-22 | 4% | 5 of 120 | -1 points |
| 2026-07-23 | 2% | 2 of 120 | -2 points |
Recurring descriptions in the assistants' own words, grouped by theme.
“If you're looking at Colgate's broader product range (brushes, floss, mouthwash), other major players like **Oral-B** (owned by Procter & Gamble) and **Crest** are common alternatives, though pricing varies by specific product rather than being uniformly cheaper.”
“If you're looking at Colgate's broader product range (brushes, floss, mouthwash), other major players like **Oral-B** (owned by Procter & Gamble) and **Crest** are common alternatives, though pricing varies by specific product rather than being uniformly cheaper.”
“- **Crest/Oral-B or store-brand stannous-fluoride sensitivity pastes:** choose these if your Sensodyne tube uses **stannous fluoride**—for example, Sensodyne Rapid Relief / Repair & Protect-type products.”
“Top Colgate competitors include Crest, Sensodyne, Pepsodent, Close up, Oral-B, Aim, and Aquafresh.”
28 exact quoted mentions in this snapshot, grouped by coded tone.
“Popular Brands/Products Worth Considering”
“Oral-B Sensitive”
“$5 off three adult Crest, Burt's Bees, Oral-B, Scope and similar products”
“buying 2 included Crest or Oral-B items brings the subtotal to $11.97”
“buy three Crest or Oral-B items for $11.97”
“Top Colgate competitors include Crest, Sensodyne, Pepsodent, Close up, Oral-B, Aim, and Aquafresh.”
“Other major players like Oral-B (owned by Procter & Gamble) and Crest are common alternatives, though pricing varies by specific product rather than being uniformly cheaper.”
“major alternatives to Colgate, and pricing varies by promotion”
“Boka's own site notes that the replacement brushes are extremely affordable compared to those of other major brands like Oral-B or Sonicare”
“HiSmile made unsupported claims disparaging competitor Oral-B products”
Which competitors assistants suggest when shoppers ask for something cheaper.
1 of 20 mentions appear alongside an identifiable web citation. Citation does not establish causation.
| cited source | mentions |
|---|---|
| walgreens.com | 1 |
Stores and sites assistants name as places to buy this brand.
| retailer | mentions |
|---|---|
| Walgreens | 1 |
| CVS | 1 |
Method: fixed shopper questions asked repeatedly to Claude, OpenAI GPT and Gemini with web search on. Shares are the percentage of recommendation answers mentioning the brand. Quotes are AI outputs; full transcripts are kept as receipts.