ARM & HAMMER

Latest four-week snapshot through 2026-07-23 · 3 waves. Use the controls above to change the window.

Toothpaste · 3 waves · n=360 answers, pooled

By assistant

How often each assistant brings the brand up in recommendation answers.

Share of recommendations over time

Wave-by-wave share of recommendation answers that named this brand.

What they call it

Recurring descriptions in the assistants' own words, grouped by theme.

• budget-friendly ×22

  “If you want a deep-cleaned, smooth feeling on your teeth and gentle whitening at a very budget-friendly price, it is one of the best toothpastes on the market—provided you can tolerate the salty flavor.”

• baking soda-based ×20

  “* **Arm & Hammer Sensitive Teeth & Gums:** This formula pairs 5% potassium nitrate with baking soda, which is highly effective and usually sits under the $5 mark.”

• highly effective ×4

  “Since its founding in 1846, it has built a reputation for offering highly effective, baking-soda-based solutions at a much lower price point than premium competitors like Tide, Crest, or premium pet brands.”

• potassium nitrate ×3

  “**Potassium Nitrate (usually 5%):** This ingredient temporarily numbs and calms the nerves inside your teeth.”

• 5% potassium nitrate ×2

  “It is one of the cheapest 5% potassium nitrate formulas on the market.”

• highly affordable ×2

  “Since its founding in 1846, it has built a reputation for offering highly effective, baking-soda-based solutions at a much lower price point than premium competitors like Tide, Crest, or premium pet brands.”

• low abrasiveness ×2

  “* **Arm & Hammer Sensitive Teeth & Gums:** This formula pairs **Potassium Nitrate** with low-abrasive baking soda to cleanse gently.”

• mild abrasives ×2

  “* **Why it works:** This formula pairs 5% potassium nitrate with low-abrasion baking soda, which is very gentle on worn-down enamel.”

• naturally low-abrasive ×2

  “* **Why dentists recommend it:** Baking soda (sodium bicarbonate) is a naturally low-abrasive cleanser.”

• sulfate-free ×2

  “Arm & Hammer uses baking soda, which is naturally low-abrasive but highly effective at lifting surface stains.”

In their words

188 exact quoted mentions in this snapshot, grouped by coded tone.

What they recommend

“Popular whitening toothpaste brands commonly sold include Arm & Hammer Advance White”

“Popular brand options”

“baking soda-based, gentler abrasive action”

“Arm & Hammer Advance White (baking soda-based)”

“uses baking soda for gentle polishing”

Where they hedge

“solid reputation as a budget-friendly, decent-quality option”

“most people find it a good value that cleans effectively, but it's worth checking the freshness/batch date if you go with a scented or "free & clear" formula, since the fishy-smell complaints seem to be tied to specific recent batches”

“Arm & Hammer already positions itself as a budget brand, but there are still some options that tend to run cheaper”

“Arm & Hammer is already a value brand, so this is not always a huge savings swap”

“Arm & Hammer is already considered a value brand itself, so swapping away from it doesn't always yield huge savings — it's already one of the cheaper name brands on the shelf.”

The substitution map

Which competitors assistants suggest when shoppers ask for something cheaper.

Where this comes from

15 of 110 mentions appear alongside an identifiable web citation. Citation does not establish causation.

Where they send you

Stores and sites assistants name as places to buy this brand.

Method: fixed shopper questions asked repeatedly to Claude, OpenAI GPT and Gemini with web search on. Shares are the percentage of recommendation answers mentioning the brand. Quotes are AI outputs; full transcripts are kept as receipts.