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Latest three-month snapshot through 2026-07-23 · 3 waves. Use the controls above to change the window.
Toothpaste · 3 waves · n=360 answers, pooled
How often each model brings the brand up in recommendation answers.
| model | share of voice | answers |
|---|---|---|
| ChatGPT | 5% | 6 of 120 |
| Claude | 5% | 6 of 120 |
| Gemini | 5% | 6 of 120 |
Wave-by-wave share of recommendation answers that named this brand.
| wave | share of voice | answers | change |
|---|---|---|---|
| 2026-07-21 | 6% | 7 of 120 | |
| 2026-07-22 | 3% | 4 of 120 | -3 points |
| 2026-07-23 | 6% | 7 of 120 | +3 points |
Recurring descriptions in the models' own words, grouped by theme.
“generally pricier without promotions, but their store-brand OTC medications can become very cheap when paired with coupons, rewards, or buy one/get one promotions”
“Store-Brand "Generic" Dupes (The Cheapest Option)”
“* **Store-Brand "Baking Soda & Peroxide" Toothpaste:** CVS, Walgreens, and Walmart all make generic equivalents of ARM & HAMMER’s dental line.”
“* **Store Brands (Generics):** Walmart’s *Great Value*, Target’s *Up & Up*, Kroger, Aldi's *Baker's Corner*, or Dollar Tree brands.”
“- **Store-brand fluoride toothpaste** — Walmart Equate, Target up & up, CVS Health, Walgreens, Kroger, Aldi, etc.”
“Walgreens commonly have comparable Sensitive store-brand versions”
“Store brands (like CVS/Walgreens equivalents) make "Sensitive" toothpastes that cost about 40–50% less than Sensodyne”
“- **Store-brand cavity-protection toothpaste** — Walmart Equate, Target up&up, CVS Health, Walgreens, Kroger, etc.”
“* **Walgreens & CVS Health:** Both drugstores carry house brands that match Crest's clinical lines (like Crest Pro-Health or Crest Gum Detoxify) at a lower shelf price—and they frequently run "Buy One, Get One" deals.”
“- **Generic pharmacy/store brands** — CVS Health, Walgreens, Kroger, Aldi, and Dollar Tree often have fluoride cavity-protection pastes for less than name-brand Colgate, especially on multi-packs or sales.”
128 exact quoted mentions in this snapshot, grouped by coded tone. Recent quotes are deduplicated and mixed across models.
“Nearly every major retailer (Walmart's Equate, Target's Up & Up, CVS Health, Walgreens brand, etc.) makes a basic fluoride toothpaste that's typically $1–$3 a tube”
“Almost every major grocery, pharmacy, and department chain has a "store brand" equivalent to Colgate”
“Store brands (Walmart's Equate, Target's Up & Up, CVS Health, Walgreens brand, etc.) typically contain the same active fluoride ingredient as name brands”
“Pharmacy & Grocery Generics (CVS, Walgreens, Kroger, Albertsons): Nearly every major retailer has its own generic Sensitive Toothpaste”
“usually a store brand such as **Walgreens**”
“other store brands (like CVS Health, Kirkland Signature, Walgreens' brand, etc.)”
“often worthwhile when there's a store promotion or coupon, especially for sensitive-toothpaste equivalents”
“Store promotions/coupons on brands like Target's up&up, Walgreens' Walgreens brand, CVS Health, or Kroger Health—these are not consistently cheaper than Equate, but can be during sales”
“Store brands (like CVS/Walgreens equivalents) make "Sensitive" toothpastes that cost about 40–50% less than Sensodyne”
“CVS Health / Walgreens brand – comparable generic OTC medications”
“these recalls also hit major national brands (like CVS, Walgreens, and Proactiv), indicating that safety lapses are an industry-wide issue”
Which competitors models suggest when shoppers ask for something cheaper.
4 of 72 mentions appear alongside an identifiable web citation. Citation does not establish causation.
| cited source | mentions |
|---|---|
| ndclist.com | 1 |
| milberg.com | 1 |
| cvs.com | 1 |
| reddit.com | 1 |
Stores and sites models name as places to buy this brand.
| retailer | mentions |
|---|---|
| Walgreens (direct) | 14 |
Method: fixed shopper questions asked repeatedly to Claude, OpenAI GPT and Gemini with web search on. Shares are the percentage of recommendation answers mentioning the brand. Quotes are AI outputs; full transcripts are kept as receipts.