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Latest four-week snapshot through 2026-07-23 · 3 waves. Use the controls above to change the window.
Toothpaste · 3 waves · n=360 answers, pooled
How often each assistant brings the brand up in recommendation answers.
| assistant | share of voice | answers |
|---|---|---|
| ChatGPT | 7% | 8 of 120 |
| Claude | 10% | 12 of 120 |
| Gemini | 16% | 19 of 120 |
Wave-by-wave share of recommendation answers that named this brand.
| wave | share of voice | answers | change |
|---|---|---|---|
| 2026-07-21 | 17% | 20 of 120 | |
| 2026-07-22 | 8% | 9 of 120 | -9 points |
| 2026-07-23 | 8% | 10 of 120 | +0 points |
Recurring descriptions in the assistants' own words, grouped by theme.
“Best for Gum Health & Bleeding Gums”
“Its stannous fluoride formula provides 12-hour antibacterial protection, fights plaque and gingivitis, and helps with sensitivity and bad breath.”
“They provide cavity protection, and many versions also target plaque/gingivitis.”
“- **Gum disease/gingivitis**: Look for antibacterial ingredients like **stannous fluoride** (e.”
“Formulated specifically to target plaque bacteria around the gum line, it is highly effective at stopping and preventing bleeding gums.”
“If you have no major issues (like severe sensitivity or bleeding gums) and just want to keep your enamel strong and cavity-free.”
“* **Parodontax Active Gum Repair:** This stannous fluoride toothpaste is clinically proven to help reverse early signs of bleeding gums (gingivitis) by neutralizing plaque bacteria.”
“* **Parodontax Active Gum Repair:** Excellent clinical results for stopping and preventing bleeding gums by killing plaque bacteria.”
“* **Parodontax Active Gum Repair:** Formulated specifically to help reverse early signs of gum damage (gingivitis) by shifting the mouth's chemistry to fight plaque bacteria.”
“Best for Gum Health (Bleeding or Sore Gums)”
103 exact quoted mentions in this snapshot, grouped by coded tone.
“Crest Gum Detoxify, Parodontax) target bacteria along the gumline.”
“Look for antibacterial ingredients like stannous fluoride (e.g., Crest Gum Detoxify, Parodontax).”
“There's a $3.00 cash back offer on 2 Sensodyne, Pronamel, or Parodontax products”
“$3.00 cash back on 2 Sensodyne, Pronamel, or Parodontax products”
“Gum bleeding / gingivitis: Crest Gum Detoxify / Gum Restore, Crest Pro-Health, Colgate Total, or Parodontax—but also floss/interdental-clean daily and see a dentist if bleeding persists.”
“Specialty toothpastes like Parodontax can run $6 to $15 per tube.”
“backed by decent clinical evidence and widespread dentist endorsement, and most users find it genuinely helps — making the extra cost reasonable. But it's a supplement to good oral hygiene...not a replacement for professional care”
“reasonably well-supported by clinical data (mostly manufacturer studies, with some independent support) and widely reported by users to genuinely help — so it's likely worth trying, especially since gum disease left untreated can get expens”
“specialty toothpaste aimed at gum bleeding and gingivitis, built around stannous fluoride”
“generally worth it for most people dealing with early-stage gum problems — but with some caveats”
Which competitors assistants suggest when shoppers ask for something cheaper.
6 of 50 mentions appear alongside an identifiable web citation. Citation does not establish causation.
| cited source | mentions |
|---|---|
| arkansasfamilydental.com | 2 |
| walmart.com | 1 |
| parodontax.com | 1 |
| drugs.com | 1 |
| quora.com | 1 |
| drsirin.com | 1 |
| samsclub.com | 1 |
| mouthshut.com | 1 |
| target.com | 1 |
Method: fixed shopper questions asked repeatedly to Claude, OpenAI GPT and Gemini with web search on. Shares are the percentage of recommendation answers mentioning the brand. Quotes are AI outputs; full transcripts are kept as receipts.