AIM

Latest three-month snapshot through 2026-07-23 · 3 waves. Use the controls above to change the window.

Toothpaste · 3 waves · n=360 answers, pooled

By model

How often each model brings the brand up in recommendation answers.

Share of recommendations over time

Wave-by-wave share of recommendation answers that named this brand.

What they call it

Recurring descriptions in the models' own words, grouped by theme.

• budget-friendly ×14

  “* **Aim, Pepsodent, or Ultrabrite:** These are classic budget toothpaste brands that can regularly be found at dollar stores (like Dollar Tree or Family Dollar) for $1.”

• ada seal ×7

  “While they might not have the heavy baking soda taste, they are highly effective, ADA-approved cavity fighters.”

• cavity prevention ×6

  “* **Aim or Pepsodent:** These are trusted, classic budget toothpastes that still contain active cavity-fighting fluoride but are usually priced at $1 to $1.”

• contains fluoride ×2

  “- **Aim or Ultra Brite** — usually budget-priced basic fluoride toothpastes; good if you just want routine brushing rather than whitening/sensitivity claims.”

• identical active ingredients ×2

  “According to dental experts, yes—for basic cavity protection: if brushing your teeth solely for cavity prevention, then Ultrabrite, Aim, and Colgate can be just as effective as more expensive counterparts like Oxyfresh, Ollie, or CariFree, though pricier options may offer a bette”

• sodium fluoride ×2

  “It is formulated as a basic gel with sodium fluoride for cavity protection.”

• absolute cheapest toothpastes ×1

  “* **Why it’s great:** Aim is one of the absolute cheapest toothpastes on the market.”

• ada seal-listed ×1

  “It is also included among ADA Seal-listed fluoride toothpastes.”

• ada-accepted fluoride gel ×1

  “It is an ADA-accepted fluoride gel that provides excellent basic cavity protection.”

• anticavity ×1

  “While they might not have the heavy baking soda taste, they are highly effective, ADA-approved cavity fighters.”

In their words

105 exact quoted mentions in this snapshot, grouped by coded tone. Recent quotes are deduplicated and mixed across models.

What they recommend

“Aim: One of the cheapest major brands on the market, usually retailing for around $1.00 to $1.50 for a large tube. It is an ADA-accepted fluoride gel that provides excellent basic cavity protection.”

“Aim and Ultrabrite are specifically noted as budget-friendly options”

“Often priced between $1.19 and $1.29 for a large 5.5 oz tube. Despite being one of the cheapest toothpastes on the market, it is ADA-Accepted and contains the exact same active cavity-fighting fluoride as brands that cost three times as muc”

“Aim and Ultrabrite are generally positioned as lower-cost options... budget options like Ultrabrite and Aim can be just as effective as premium brands”

“usually one of the lowest-cost national brands”

Where they hedge

“A tube of these is often found for $1.00 to $2.00 at grocery stores or dollar stores... It protects against cavities and has a fresh mint taste, though it lacks the advanced 'enamel-building' or 'deep stain' features of pricier Crest option”

“vary in price, but bargain versions exist”

“ADA accepted and a perfectly reasonable basic toothpaste, but one current listing is $2.99 for 5.5 oz, so it is not automatically cheaper than Colgate”

“AIM anticavity fluoride toothpaste — another basic option, though check the unit price; it is not always cheaper at every store.”

The substitution map

Which competitors models suggest when shoppers ask for something cheaper.

Where this comes from

17 of 60 mentions appear alongside an identifiable web citation. Citation does not establish causation.

Where they send you

Stores and sites models name as places to buy this brand.

Method: fixed shopper questions asked repeatedly to Claude, OpenAI GPT and Gemini with web search on. Shares are the percentage of recommendation answers mentioning the brand. Quotes are AI outputs; full transcripts are kept as receipts.