Home › Toothpaste › AIM
Latest four-week snapshot through 2026-07-23 · 3 waves. Use the controls above to change the window.
Toothpaste · 3 waves · n=360 answers, pooled
How often each assistant brings the brand up in recommendation answers.
| assistant | share of voice | answers |
|---|---|---|
| ChatGPT | 2% | 2 of 120 |
| Claude | 0% | 0 of 120 |
| Gemini | 16% | 19 of 120 |
Wave-by-wave share of recommendation answers that named this brand.
| wave | share of voice | answers | change |
|---|---|---|---|
| 2026-07-21 | 6% | 7 of 120 | |
| 2026-07-22 | 7% | 8 of 120 | +1 points |
| 2026-07-23 | 5% | 6 of 120 | -2 points |
Recurring descriptions in the assistants' own words, grouped by theme.
“* **Aim, Pepsodent, or Ultrabrite:** These are classic budget toothpaste brands that can regularly be found at dollar stores (like Dollar Tree or Family Dollar) for $1.”
“While they might not have the heavy baking soda taste, they are highly effective, ADA-approved cavity fighters.”
“* **Aim or Pepsodent:** These are trusted, classic budget toothpastes that still contain active cavity-fighting fluoride but are usually priced at $1 to $1.”
“- **Aim or Ultra Brite** — usually budget-priced basic fluoride toothpastes; good if you just want routine brushing rather than whitening/sensitivity claims.”
“According to dental experts, yes—for basic cavity protection: if brushing your teeth solely for cavity prevention, then Ultrabrite, Aim, and Colgate can be just as effective as more expensive counterparts like Oxyfresh, Ollie, or CariFree, though pricier options may offer a bette”
“It is formulated as a basic gel with sodium fluoride for cavity protection.”
“* **Why it’s great:** Aim is one of the absolute cheapest toothpastes on the market.”
“It is also included among ADA Seal-listed fluoride toothpastes.”
“It is an ADA-accepted fluoride gel that provides excellent basic cavity protection.”
“While they might not have the heavy baking soda taste, they are highly effective, ADA-approved cavity fighters.”
105 exact quoted mentions in this snapshot, grouped by coded tone.
“Aim is one of the absolute cheapest toothpastes on the market. Despite its low price, it has the ADA Seal of Acceptance and contains the exact same amount of cavity-fighting sodium fluoride (0.24%) as brand-name toothpastes that cost triple”
“Often sold at dollar stores, drugstores, and mass retailers for $1.25. It contains proper fluoride, tastes good, and is incredibly cheap.”
“This is one of the most affordable toothpastes on the market (often found at Dollar Tree or Dollar General for around $1.25). It contains sodium fluoride, which effectively fights cavities, and has a great mint taste.”
“Often priced between $1.19 and $1.29 for a large 5.5 oz tube. Despite being one of the cheapest toothpastes on the market, it is ADA-Accepted and contains the exact same active cavity-fighting fluoride as brands that cost three times as muc”
“Aim is a reliable, ADA-approved fluoride toothpaste that has been around for decades. It is incredibly cheap but does the job perfectly.”
“vary in price, but bargain versions exist”
“A tube of these is often found for $1.00 to $2.00 at grocery stores or dollar stores... It protects against cavities and has a fresh mint taste, though it lacks the advanced 'enamel-building' or 'deep stain' features of pricier Crest option”
“ADA accepted and a perfectly reasonable basic toothpaste, but one current listing is $2.99 for 5.5 oz, so it is not automatically cheaper than Colgate”
“AIM anticavity fluoride toothpaste — another basic option, though check the unit price; it is not always cheaper at every store.”
Which competitors assistants suggest when shoppers ask for something cheaper.
17 of 60 mentions appear alongside an identifiable web citation. Citation does not establish causation.
| cited source | mentions |
|---|---|
| reddit.com | 6 |
| walmart.com | 6 |
| priceritemarketplace.com | 3 |
| kroger.com | 3 |
| ralphs.com | 2 |
| intelligentdental.com | 2 |
| metromarket.net | 2 |
| grokipedia.com | 1 |
| medicaleshop.com | 1 |
| mamavation.com | 1 |
| kingsoopers.com | 1 |
| fredmeyer.com | 1 |
Stores and sites assistants name as places to buy this brand.
| retailer | mentions |
|---|---|
| Dollar Tree | 2 |
| dollar stores | 2 |
| Family Dollar | 1 |
| dollar store | 1 |
| Dollar General | 1 |
| discount retailers | 1 |
| discount stores | 1 |
| Walmart | 1 |
Method: fixed shopper questions asked repeatedly to Claude, OpenAI GPT and Gemini with web search on. Shares are the percentage of recommendation answers mentioning the brand. Quotes are AI outputs; full transcripts are kept as receipts.