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Colgate Total SF Whitening

Latest three-month snapshot through 2026-07-23 · 1 wave. Use the controls above to change the window.

4%share of voice · 5 of 120 recommendation answers
1%named first in recommendation answers
100%positive tone · 5 of 5 coded mentions

Toothpaste · 1 wave · n=120 answers, pooled

By model

How often each model brings the brand up in recommendation answers.

modelshare of voiceanswers
ChatGPT13%5 of 40
Claude0%0 of 40
Gemini0%0 of 40

Share of recommendations over time

Wave-by-wave share of recommendation answers that named this brand.

waveshare of voiceanswerschange
2026-07-234%5 of 120

What they call it

Recurring descriptions in the models' own words, grouped by theme.

In their words

5 exact quoted mentions in this snapshot, grouped by coded tone. Recent quotes are deduplicated and mixed across models.

What they recommend

“a solid everyday fluoride toothpaste that removes surface stains and has ADA Seal-listed whitening variants”
ChatGPT · 2026-07-23 · Toothpaste
“an ADA-Seal whitening fluoride toothpaste, such as Colgate Total SF Whitening or Crest Pro-Health Whitening. It helps with surface stains, but won't dramatically bleach the natural tooth color.”
ChatGPT · 2026-07-23 · Toothpaste
“choose a gentler fluoride toothpaste with an ADA Seal and a stain-removal/whitening claim, such as Colgate Total SF Whitening”
ChatGPT · 2026-07-23 · Toothpaste
“ADA-Seal option for surface stains”
ChatGPT · 2026-07-23 · Toothpaste
“Colgate Total SF Whitening or Tom's of Maine Simply White Clean Mint are ADA Seal–listed stain-removal options.”
ChatGPT · 2026-07-23 · Toothpaste

Where this comes from

0 of 5 mentions appear alongside an identifiable web citation. Citation does not establish causation.

cited sourcementions

Method: fixed shopper questions asked repeatedly to Claude, OpenAI GPT and Gemini with web search on. Shares are the percentage of recommendation answers mentioning the brand. Quotes are AI outputs; full transcripts are kept as receipts.