Home › Toothpaste › Tom's of Maine
Latest three-month snapshot through 2026-07-23 · 3 waves. Use the controls above to change the window.
Toothpaste · 3 waves · n=360 answers, pooled
How often each model brings the brand up in recommendation answers.
| model | share of voice | answers |
|---|---|---|
| ChatGPT | 0% | 0 of 120 |
| Claude | 8% | 10 of 120 |
| Gemini | 4% | 5 of 120 |
Wave-by-wave share of recommendation answers that named this brand.
| wave | share of voice | answers | change |
|---|---|---|---|
| 2026-07-21 | 7% | 8 of 120 | |
| 2026-07-22 | 3% | 4 of 120 | -4 points |
| 2026-07-23 | 3% | 3 of 120 | +0 points |
Recurring descriptions in the models' own words, grouped by theme.
“Since Crest is a toothpaste and teeth-whitening brand, here are some cheaper alternatives depending on what you're looking for:”
“- Even better, Tom's of Maine Whiten Plus Coconut Oil Fluoride-Free 4-oz toothpaste drops to $1.”
“Notably, it's fluoride-free and uses potassium nitrate as the desensitizing agent, similar to Sensodyne's fluoride-free version.”
“- **Tom's of Maine** or **Aquafresh** — mid-range options if you want a known brand but not premium pricing”
“* **Active Ingredients:** Arginine and calcium carbonate.”
“- **Aim, Sensodyne generic equivalents,** or **Tom's of Maine basic formulas** — vary in price, but bargain versions exist.”
“**Other mass-market brands** — Colgate, Aim, Aquafresh, and Tom's of Maine often have comparable formulas at similar or lower price points, especially when bought on sale or in multi-packs.”
“**Other mass-market brands** — Colgate, Aim, Aquafresh, and Tom's of Maine often have comparable formulas at similar or lower price points, especially when bought on sale or in multi-packs.”
“settled a $2.9 million case after being accused of "deceptive and misleading business practices," with federal regulators reporting concerns after a 2024 inspection of the manufacturing facility that flagged "a black mold-like substance" and "powder residues"”
“- **Tom's of Maine Rapid Relief Sensitive**: a natural toothpaste that provides fast relief from tooth sensitivity, containing arginine and calcium carbonate which work together to seal the exposed tubules in the dentin and reduce pain.”
72 exact quoted mentions in this snapshot, grouped by coded tone. Recent quotes are deduplicated and mixed across models.
“Save $4.00 on any two select Colgate, Tom's of Maine, or Hello toothpastes”
“Best Natural/Fluoride-Free Option: It uses natural mineral channels to seal the pathways to your nerves rather than relying on synthetic chemicals.”
“Colgate, Aim, Aquafresh, and Tom's of Maine often have comparable formulas at similar or lower price points, especially when bought on sale or in multi-packs”
“This formula uses a natural amino acid complex to physically plug the open pathways leading to the tooth nerve, making it a great fluoride-free alternative to traditional desensitizers.”
“select Colgate Optic White, Colgate Total, Tom's of Maine, or hello adult toothpaste priced at $5.99+, bringing qualifying tubes to about $3.32”
“vary in price, but bargain versions exist”
“some of their simpler formulas can be competitively priced, especially on sale”
“budget alternatives as well, though they don't use stannous fluoride and work through different mechanisms, so they may not target bleeding gums as directly.”
“Not always cheaper, but their simpler fluoride formulas can sometimes be found on discount without the premium "natural" pricing found in specialty lines.”
“not always cheaper, but a natural alternative that's competitively priced in the basic formulas”
“settled a $2.9 million case after being accused of "deceptive and misleading business practices," with federal regulators reporting concerns after a 2024 inspection of the manufacturing facility that flagged "a black mold-like substance" an”
“Tom's of Maine faces a lawsuit alleging Tom's of Maine used synthetic chemicals in products it labeled as 'natural'”
“One recent case argues that Tom's of Maine deceived buyers by marketing its toothpaste as "natural" while using synthetic and chemically processed ingredients”
Which competitors models suggest when shoppers ask for something cheaper.
0 of 37 mentions appear alongside an identifiable web citation. Citation does not establish causation.
| cited source | mentions |
|---|
Stores and sites models name as places to buy this brand.
| retailer | mentions |
|---|---|
| Amazon | 1 |
Method: fixed shopper questions asked repeatedly to Claude, OpenAI GPT and Gemini with web search on. Shares are the percentage of recommendation answers mentioning the brand. Quotes are AI outputs; full transcripts are kept as receipts.