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Latest four-week snapshot through 2026-07-23 · 3 waves. Use the controls above to change the window.
Toothpaste · 3 waves · n=360 answers, pooled
How often each assistant brings the brand up in recommendation answers.
| assistant | share of voice | answers |
|---|---|---|
| ChatGPT | 0% | 0 of 120 |
| Claude | 2% | 2 of 120 |
| Gemini | 35% | 42 of 120 |
Wave-by-wave share of recommendation answers that named this brand.
| wave | share of voice | answers | change |
|---|---|---|---|
| 2026-07-21 | 12% | 14 of 120 | |
| 2026-07-22 | 11% | 13 of 120 | -1 points |
| 2026-07-23 | 14% | 17 of 120 | +3 points |
Recurring descriptions in the assistants' own words, grouped by theme.
“It is a fluoride-free, non-toxic mineral toothpaste that remineralizes enamel and reduces tooth sensitivity.”
“Boka is famous for its natural, fluoride-free formula powered by **nano-hydroxyapatite (n-HA)**, a biomimetic mineral that remineralizes teeth and fights sensitivity.”
“- David's Natural Toothpaste is a premium but more affordable option compared to Boka.”
“* **SLS-Free:** It is sulfate-free, meaning it won’t irritate sensitive gums or trigger canker sores.”
“costs roughly $12–14 per tube at full price, noticeably more than many solid fluoride toothpastes”
“It safely binds to your teeth, remineralizing weak spots and reducing sensitivity without the use of fluoride.”
“Because Boka toothpaste is a premium, clean-label brand, it typically costs around **$10 to $12 for a relatively small 3.”
“**Bottom line:** If you want a fluoride-free, "clean ingredient" toothpaste and like the taste/texture, Boka's core products (especially Ela Mint and the sensitivity formula) get solid reviews and have a large, mostly positive user base.”
“* **Exceptional for Sensitivity:** Users and dentists widely praise n-Ha for its ability to bind to teeth and plug microscopic pathways with calcium, resulting in a dramatic reduction in temperature sensitivity.”
“Because Boka toothpaste is a premium, clean-label brand, it typically costs around **$10 to $12 for a relatively small 3.”
116 exact quoted mentions in this snapshot, grouped by coded tone.
“if you prefer nano-hydroxyapatite, fluoride-free options”
“Infused with n-HA to gently repair micro-damage on the enamel and soothe sensitivity without using fluoride or SLS (sodium lauryl sulfate).”
“Top Pick: Boka Ela Mint or Mouthology. It acts like armor for your teeth, filling in tiny microscopic pathways in the enamel, and is entirely safe to swallow, making it popular for children and natural-health advocates.”
“Instead of fluoride, Boka uses nano-hydroxyapatite (n-HAp). This is a biocompatible mineral (it's what your teeth are actually made of) that naturally plugs microscopic enamel holes, remineralizes teeth, and stops sensitivity without the us”
“If you want to go entirely fluoride-free, look for a toothpaste that contains nano-hydroxyapatite (n-Ha). This is a biocompatible alternative to fluoride that helps naturally remineralize enamel without synthetic chemicals.”
“If you still want to stick with Boka, the Boka site offers free shipping on orders over $35”
“fair value, but can be pricey for some — generally around $12 per tube”
“a popular nano-hydroxyapatite (fluoride-free) toothpaste brand, retailing at a premium price point. Each 4oz tube retails for $12-15”
“If you want a fluoride-free, "clean ingredient" toothpaste and like the taste/texture, Boka's core products (especially Ela Mint and the sensitivity formula) get solid reviews and have a large, mostly positive user base. It's a reasonable b”
“If you specifically want Boka itself but cheaper, Boka's site offers free shipping on orders over $35, and Amazon prices for the flagship product can beat the website if you order the three-pack.”
“premium hydroxyapatite brands like Boka tend to run *more* expensive than Pronamel at around $12 for a 4 oz tube, priced as a premium product, so they're not a budget option”
Which competitors assistants suggest when shoppers ask for something cheaper.
16 of 93 mentions appear alongside an identifiable web citation. Citation does not establish causation.
| cited source | mentions |
|---|---|
| target.com | 5 |
| greaterhoustonmoms.com | 4 |
| walmart.com | 4 |
| boka.com | 3 |
| realskincare.com | 2 |
| mydentalaz.com | 1 |
| merionvillagedental.com | 1 |
| apabeauty.com | 1 |
| cvs.com | 1 |
| thefiltery.com | 1 |
| danforthdentistry.com | 1 |
| ricklarsondds.com | 1 |
Stores and sites assistants name as places to buy this brand.
| retailer | mentions |
|---|---|
| Walmart | 3 |
| Boka (direct) | 3 |
| Amazon | 1 |
| Target | 1 |
| CVS | 1 |
Method: fixed shopper questions asked repeatedly to Claude, OpenAI GPT and Gemini with web search on. Shares are the percentage of recommendation answers mentioning the brand. Quotes are AI outputs; full transcripts are kept as receipts.