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Latest three-month snapshot through 2026-07-23 · 3 waves. Use the controls above to change the window.
Toothpaste · 3 waves · n=360 answers, pooled
How often each model brings the brand up in recommendation answers.
| model | share of voice | answers |
|---|---|---|
| ChatGPT | 64% | 77 of 120 |
| Claude | 91% | 109 of 120 |
| Gemini | 92% | 110 of 120 |
Wave-by-wave share of recommendation answers that named this brand.
| wave | share of voice | answers | change |
|---|---|---|---|
| 2026-07-21 | 86% | 103 of 120 | |
| 2026-07-22 | 81% | 97 of 120 | -5 points |
| 2026-07-23 | 80% | 96 of 120 | -1 points |
Recurring descriptions in the models' own words, grouped by theme.
“**The ADA Seal of Acceptance:** Almost all Crest formulas carry the American Dental Association (ADA) Seal of Acceptance, which proves the product has been rigorously tested and clinically proven to be both safe and effective.”
“**Formula Stability and Patents:** Crest holds patents on its stabilizers, particularly for complex active ingredients like stannous fluoride (found in *Crest Pro-Health*), which fights plaque and gingivitis.”
“While Crest is highly accessible and inexpensive, it can be too harsh on your teeth over time.”
“** Pick a Crest tube with the ADA Seal—it has independently reviewed options for cavity protection and other oral-health claims.”
“- **Crest Pro-Health Sensitive / Gum & Sensitivity** — a good alternative if your sensitivity seems related to gum recession or you also want gingivitis protection.”
“99 for 4 oz** | Fluoride-free, SLS-free, and explicitly lists 10% nHA.”
“* **Close-Up:** Known for its distinct liquid-gel texture and cinnamon flavor, Close-Up is a highly affordable national brand.”
“It has ADA-accepted options with evidence for cavity prevention and, in some formulations, additional benefits such as plaque, gingivitis, sensitivity, and enamel-erosion control.”
“| **Crest/Colgate/Hello fluoride versions** | Usually **$3–7** | Good middle ground if you want a mainstream toothpaste, sensitivity or whitening options, and stronger evidence-based cavity protection per dollar.”
“This active ingredient not only fights cavities but also provides excellent defense against gingivitis, plaque, and tooth sensitivity all in one tube.”
994 exact quoted mentions in this snapshot, grouped by coded tone. Recent quotes are deduplicated and mixed across models.
“good all-purpose choices if you have no particular issue”
“I'd recommend Crest”
“Crest offers various sensitivity toothpastes, with some featuring stannous fluoride as their primary active ingredient. These toothpastes work to block pain at the source by sealing the microscopic channels in the dentin, and they also prov”
“Crest Pro-Health / Crest Gum & Sensitivity: It is often cheaper per ounce than Sensodyne, especially when bought in bulk”
“three with the $5 coupon would be about $7 total before tax—roughly $2.33 each”
“Up & Up mimics Crest/Sensodyne formulas at Target, while Equate mimics the same brands at Walmart”
“often come with a brand markup”
“if you currently use Crest Pro-Health for gum health or mild sensitivity, choose a generic that specifically lists the same active ingredient and concentration”
“name brands like Crest or Colgate but cost significantly less”
“Crest toothpastes usually cost between $4.00 and $7.00 per tube”
“Multiple brands, including Crest, Colgate/Tom's of Maine, and Hello, faced class actions alleging they design children's product labels with candy and fruit-juice flavors and cartoon characters that mislead kids into thinking the products a”
“Crest formulas frequently rely on stannous fluoride, which can sometimes leave a slightly metallic aftertaste or a grittier texture in your mouth”
“While Crest is highly accessible and inexpensive, it can be too harsh on your teeth over time”
“the National Advertising Division recently reviewed Crest's claim that its "REPAIR" toothpaste's "Extra strength fluoride remineralizes enamel to strengthen teeth" and found it went beyond what the FDA monograph supports”
“Crest toothpastes (especially their Pro-Health lines) heavily feature stannous fluoride, which can sometimes leave a slightly gritty texture or a metallic aftertaste in your mouth.”
Which competitors models suggest when shoppers ask for something cheaper.
67 of 542 mentions appear alongside an identifiable web citation. Citation does not establish causation.
| cited source | mentions |
|---|---|
| target.com | 7 |
| nbcnews.com | 7 |
| arkansasfamilydental.com | 6 |
| purewow.com | 5 |
| danforthdentistry.com | 4 |
| greentreedentalgroup.com | 4 |
| getlivfresh.com | 4 |
| cvdentistryllc.com | 4 |
| tristatedentalspa.com | 4 |
| smileavenuedentistry.ca | 3 |
| swartoutdental.com | 3 |
| walmart.com | 3 |
Stores and sites models name as places to buy this brand.
| retailer | mentions |
|---|---|
| CVS | 5 |
| Walgreens | 4 |
| Crest (direct) | 3 |
| Amazon | 2 |
| Target | 2 |
| Walmart | 2 |
| CVS Pharmacy | 1 |
| grocery/drug stores | 1 |
Method: fixed shopper questions asked repeatedly to Claude, OpenAI GPT and Gemini with web search on. Shares are the percentage of recommendation answers mentioning the brand. Quotes are AI outputs; full transcripts are kept as receipts.