Kroger

Latest four-week snapshot through 2026-08-05 · 6 waves. Use the controls above to change the window.

Yogurt · 6 waves · n=384 answers, pooled

By assistant

How often each assistant brings the brand up in recommendation answers.

Share of recommendations over time

Wave-by-wave share of recommendation answers that named this brand.

What they call it

Recurring descriptions in the assistants' own words, grouped by theme.

• budget-friendly ×60

  “The best budget-friendly options can be broken down by store brands, clean-ingredient national brands, and money-saving grocery hacks:”

• store brands ×33

  “39):** A highly affordable store-brand option that comes in both conventional and organic plant-based varieties.”

• $20 to 35 percent lower prices ×17

  “If you live in a small household, Aldi is a much cheaper alternative to Costco because you do not have to buy in bulk to get low unit prices.”

• organic ×16

  “If you love Stonyfield’s clean ingredient profile, USDA organic certification, and kid-friendly products but want to lower your grocery bill, there are several excellent cheaper alternatives.”

• store brand ×10

  “* **Simple Truth (Kroger Store Brand) Cream Cheese (~$3.”

• affordable pricing ×9

  “stores like Kroger (Simple Truth), Target (Good & Gather), Whole Foods (365), and Trader Joe's have significantly expanded their own-brand vegan lines. These products are almost always manufactured by the same major plant-based brands but sold under the store's label for 20% to 4”

• budget-friendly alternative to ag1 ×8

  “ALDI uses extreme cost-cutting measures (like having customers rent carts and bag their own groceries) to pass savings onto the consumer. In multiple head-to-head grocery cost comparisons, ALDI consistently yields a cheaper overall cash register total than Costco or Walmart.”

• store-brand/generic ×8

  “Stonyfield is noticeably more expensive than both conventional dairy and store-brand organic dairy.”

• highly affordable ×6

  “* **Kroger’s "Blended" Vanilla/Honey Greek Yogurt** is specially formulated to be less acidic and much sweeter than traditional Greek yogurt, making it a highly affordable and smooth substitute.”

• store-brand/generic brands ×6

  “**Store-brand plain Greek yogurt — best overall value**”

In their words

483 exact quoted mentions in this snapshot, grouped by coded tone.

What they recommend

“Generic or store-brand plain yogurt (like Walmart's Great Value, Kroger brand, Aldi's Friendly Farms, or Trader Joe's) is almost always cheaper than name brands like Chobani, Yoplait, or Fage, while often being nutritionally similar.”

“At Kroger, plain low-fat or whole-milk 32 oz tubs are listed at about **$2.99 (9¢/oz)**”

“Kroger's store-brand plain Greek yogurt is highly regarded for being smooth, tangy, and very affordable.”

“**Kroger Brand** Greek yogurt is highly praised for being smooth and excellent for parfaits”

“These are typically the cheapest options and often taste comparable to name brands.”

Where they hedge

“Kroger/Simple Truth, Publix, Target's Good & Gather, and other store brands”

“Aldi's store brands (Simply Nature, Berryhill, Clancy's, etc.)”

“Kroger's "Simple Truth" or Aldi's brands are also commonly compared against Great Value in savings roundups”

“Walmart's Great Value or Kroger brand dairy/yogurt/milk lines are priced similarly to Aldi's Friendly Farms and occasionally undercut it during sales or with loyalty pricing”

“Comparable generic dairy and milk-alternative lines at Walmart (Great Value), Kroger (Simple Truth/private label), or other discount grocers sometimes run sales that undercut Aldi”

What they warn about

“Avoid for everyday savings: individual cups, flavored yogurt, "protein" specialty tubs, organic, and Icelandic yogurt. They commonly cost substantially more per ounce—e.g., a Kroger plain Greek cup is listed at 17¢/oz, compared with 9–13¢/o”

“Look especially at the budget-tier labels rather than the premium Private Selection line.”

“can occasionally boast a lower absolute price tag on the shelf, you should look closely at the packaging... their unit price may actually end up being more expensive than a standard-sized box of Great Value”

“Avoid Private Selection if the goal is lowest cost; it is more of a premium line”

“Great Value is usually cheaper than dollar-store food brands”

The substitution map

Which competitors assistants suggest when shoppers ask for something cheaper.

Where this comes from

26 of 403 mentions appear alongside an identifiable web citation. Citation does not establish causation.

Where they send you

Stores and sites assistants name as places to buy this brand.

Method: fixed shopper questions asked repeatedly to Claude, OpenAI GPT and Gemini with web search on. Shares are the percentage of recommendation answers mentioning the brand. Quotes are AI outputs; full transcripts are kept as receipts.