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Latest three-month snapshot through 2026-07-21 · 1 wave. Use the controls above to change the window.
Laundry Detergent · 1 wave · n=120 answers, pooled
How often each model brings the brand up in recommendation answers.
| model | share of voice | answers |
|---|---|---|
| ChatGPT | 18% | 7 of 40 |
| Claude | 75% | 30 of 40 |
| Gemini | 65% | 26 of 40 |
Wave-by-wave share of recommendation answers that named this brand.
| wave | share of voice | answers | change |
|---|---|---|---|
| 2026-07-21 | 53% | 63 of 120 |
277 exact quoted mentions in this snapshot, grouped by coded tone. Recent quotes are deduplicated and mixed across models.
“Persil (their top performer)”
“repeatedly secures the #1 "Best Overall" spot for sensitive-skin detergents”
“If you prioritize strong stain-fighting (especially on grease, work clothes, and everyday grime), a noticeable fragrance, and don't mind paying a bit of a premium, Persil ProClean is widely regarded as worth it.”
“Persil ProClean Sensitive Skin is highly praised by Consumer Reports and is much milder”
“Strong cleaning performance while avoiding fragrance and dyes—useful for everyday clothes, towels, workout wear, and kid laundry.”
“one of the favorite laundry detergents for sensitive skin, balancing effective stain removal with a formulation designed to minimize common irritants, though it's worth noting it contains some possible irritants like borax”
“Traditional detergents (like Tide or Persil) contain enzymes that eat away at organic stains”
“A superior stain remover... it sits on the fence between hypoallergenic detergents and standard ones — in exchange for having more harsh chemicals than most free-and-clear detergents, you get a superior clean.”
“Lab tests often show that Persil cleans slightly better (by about 2%) on raw stains, but Tide Ultra Oxi performs better in hard water and cold water, and Persil's scent can be highly polarizing”
“worth it if you want a fragrance-free, dye-free detergent that still cleans strongly, rather than a bare-bones free & clear formula”
“ran an ad claiming its detergent was "kinder to the planet" and in 2022, Persil made an advert saying its laundry detergent (which contains 50% recycled plastic) was "kinder to the planet" and it got banned”
“In August 2022, a Persil television advert was banned by the ASA for greenwashing — it claimed the product was "kinder to the planet" but Persil couldn't provide evidence of this.”
“Persil ProClean Sensitive Skin contains many possible irritants like borax, but it is a superior stain remover, so it's a tradeoff between cleaning power and gentleness”
“In 2022, Britain's Advertising Standards Authority banned a Persil TV ad claiming the detergent was 'kinder to our planet,' ruling it had failed to demonstrate environmental benefits”
“got an ad banned in 2022 for claiming its detergent was "kinder to the planet"”
Which competitors models suggest when shoppers ask for something cheaper.
Method: fixed shopper questions asked repeatedly to Claude, OpenAI GPT and Gemini with web search on. Shares are the percentage of recommendation answers mentioning the brand. Quotes are AI outputs; full transcripts are kept as receipts.