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Tide

Latest four-week snapshot through 2026-07-21 · 1 wave. Use the controls above to change the window.

83%share of voice · 99 of 120 recommendation answers
39%named first in recommendation answers
75%positive tone · 418 of 559 coded mentions

Laundry Detergent · 1 wave · n=120 answers, pooled

By assistant

How often each assistant brings the brand up in recommendation answers.

assistantshare of voiceanswers
ChatGPT68%27 of 40
Claude98%39 of 40
Gemini83%33 of 40

Share of recommendations over time

Wave-by-wave share of recommendation answers that named this brand.

waveshare of voiceanswerschange
2026-07-2183%99 of 120

In their words

558 exact quoted mentions in this snapshot, grouped by coded tone.

What they recommend

“Mid-range brands (Tide, Persil, Gain, etc.): $0.20–$0.35 per load”
Claude · 2026-07-21 · Laundry Detergent
“Popular brands like Tide, Persil, or Gain fall here and tend to offer strong stain-fighting and scent options.”
Claude · 2026-07-21 · Laundry Detergent
“Best overall performance: Tide or Persil (consistently rate well in independent testing)”
Claude · 2026-07-21 · Laundry Detergent
“Sensitive skin: Tide Free & Gentle, Seventh Generation, or All Free Clear”
Claude · 2026-07-21 · Laundry Detergent
“Name brands like Tide, Persil, or Gain (regular formulas) fall here. A bottle is often $12–$20 for 50–75 loads.”
Claude · 2026-07-21 · Laundry Detergent

Where they hedge

“Concentrated pods, "ultra" formulas, or specialty detergents (free-and-clear, cold-water, high-efficiency specific) cost more. Brands like Tide Ultra Oxi, Persil ProClean, or eco-friendly brands (Seventh Generation, ECOS) fall here.”
Claude · 2026-07-21 · Laundry Detergent
“store-brand pods can be cheaper per load than name-brand pods like Tide Pods”
Claude · 2026-07-21 · Laundry Detergent
“Watch for sales + coupons – Stack store sales with manufacturer coupons or store loyalty app deals (common with Tide, Persil, etc.) to snag pricier detergents for cheap.”
Claude · 2026-07-21 · Laundry Detergent
“a top-performing detergent like Tide Plus Ultra Stain Release is pricey—one of the costlier detergents outside of green and gentle formulas”
Claude · 2026-07-21 · Laundry Detergent
“big brands like Tide and Persil”
Claude · 2026-07-21 · Laundry Detergent

What they warn about

“Pods are the priciest option per load. If budget matters, skip them unless the convenience is worth an extra $0.15–$0.30 per load to you”
Claude · 2026-07-21 · Laundry Detergent
“buy the smallest bottle of a store brand—such as Great Value Ultimate Fresh—rather than pods or premium Tide/Gain”
ChatGPT · 2026-07-21 · Laundry Detergent
“sparked numerous class-action lawsuits against major manufacturers (like the makers of Tide, Gain, Xtra, and Kirkland Signature) for misleading packaging”
Gemini · 2026-07-21 · Laundry Detergent
“Avoid Tide Simply (which lacks the necessary enzymes)”
Gemini · 2026-07-21 · Laundry Detergent
“Tide's own budget line, Tide Simply, cut down or entirely eliminate these enzymes to keep costs low”
Gemini · 2026-07-21 · Laundry Detergent

The substitution map

Which competitors assistants suggest when shoppers ask for something cheaper.

Named as cheaper alternatives to Tide
  • ARM & HAMMER ×13
  • Kirkland Signature Ultra Clean ×12
  • All Free Clear ×7
  • Purex ×5
  • Up & Up ×4
  • Amazon Basics Free & Clear ×4
  • ECOS Free & Clear ×4
  • Kirkland Signature Ultra Clean Pacs ×4
Tide suggested as the cheaper alternative to
  • persil ×7
  • persil proclean ×5
  • kirkland signature ultra clean ×5
  • purex ×4
  • seventh generation free & clear ×2
  • persil proclean sensitive skin ×2
  • tide ultra oxi ×2
  • arm & hammer ×1

Method: fixed shopper questions asked repeatedly to Claude, OpenAI GPT and Gemini with web search on. Shares are the percentage of recommendation answers mentioning the brand. Quotes are AI outputs; full transcripts are kept as receipts.