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Latest four-week snapshot through 2026-07-21 · 1 wave. Use the controls above to change the window.
Laundry Detergent · 1 wave · n=120 answers, pooled
How often each assistant brings the brand up in recommendation answers.
| assistant | share of voice | answers |
|---|---|---|
| ChatGPT | 68% | 27 of 40 |
| Claude | 98% | 39 of 40 |
| Gemini | 83% | 33 of 40 |
Wave-by-wave share of recommendation answers that named this brand.
| wave | share of voice | answers | change |
|---|---|---|---|
| 2026-07-21 | 83% | 99 of 120 |
558 exact quoted mentions in this snapshot, grouped by coded tone.
“Mid-range brands (Tide, Persil, Gain, etc.): $0.20–$0.35 per load”
“Popular brands like Tide, Persil, or Gain fall here and tend to offer strong stain-fighting and scent options.”
“Best overall performance: Tide or Persil (consistently rate well in independent testing)”
“Sensitive skin: Tide Free & Gentle, Seventh Generation, or All Free Clear”
“Name brands like Tide, Persil, or Gain (regular formulas) fall here. A bottle is often $12–$20 for 50–75 loads.”
“Concentrated pods, "ultra" formulas, or specialty detergents (free-and-clear, cold-water, high-efficiency specific) cost more. Brands like Tide Ultra Oxi, Persil ProClean, or eco-friendly brands (Seventh Generation, ECOS) fall here.”
“store-brand pods can be cheaper per load than name-brand pods like Tide Pods”
“Watch for sales + coupons – Stack store sales with manufacturer coupons or store loyalty app deals (common with Tide, Persil, etc.) to snag pricier detergents for cheap.”
“a top-performing detergent like Tide Plus Ultra Stain Release is pricey—one of the costlier detergents outside of green and gentle formulas”
“big brands like Tide and Persil”
“Pods are the priciest option per load. If budget matters, skip them unless the convenience is worth an extra $0.15–$0.30 per load to you”
“buy the smallest bottle of a store brand—such as Great Value Ultimate Fresh—rather than pods or premium Tide/Gain”
“sparked numerous class-action lawsuits against major manufacturers (like the makers of Tide, Gain, Xtra, and Kirkland Signature) for misleading packaging”
“Avoid Tide Simply (which lacks the necessary enzymes)”
“Tide's own budget line, Tide Simply, cut down or entirely eliminate these enzymes to keep costs low”
Which competitors assistants suggest when shoppers ask for something cheaper.
Method: fixed shopper questions asked repeatedly to Claude, OpenAI GPT and Gemini with web search on. Shares are the percentage of recommendation answers mentioning the brand. Quotes are AI outputs; full transcripts are kept as receipts.