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Latest three-month snapshot through 2026-07-21 · 1 wave. Use the controls above to change the window.
Laundry Detergent · 1 wave · n=120 answers, pooled
How often each model brings the brand up in recommendation answers.
| model | share of voice | answers |
|---|---|---|
| ChatGPT | 0% | 0 of 40 |
| Claude | 8% | 3 of 40 |
| Gemini | 28% | 11 of 40 |
Wave-by-wave share of recommendation answers that named this brand.
| wave | share of voice | answers | change |
|---|---|---|---|
| 2026-07-21 | 12% | 14 of 120 |
35 exact quoted mentions in this snapshot, grouped by coded tone. Recent quotes are deduplicated and mixed across models.
“highly effective bargain buys...beloved by laundry enthusiasts for leaving clothes remarkably bright and clean for pennies per load”
“incredibly popular worldwide as a highly effective, budget-friendly heavy hitter...much cheaper than standard Tide powder”
“Ariel 2X powder scored highest for raw stain removal and is the cheapest per load”
“scored highest for raw stain removal and is the cheapest per load”
“Because it is made by P&G, its cleaning performance is famously close to Tide, offering phenomenal whitening and brightening”
“In rigorous, spectrometer-measured stain tests of over 70 detergents, Ariel 2X Powder scored the absolute highest for raw stain removal, beating out laundry products triple its price. It is heavily fragranced. If you or anyone in your house”
“Ariel frequently beats out premium, expensive brands for raw stain removal. The Catch: It is heavily fragranced. If you have sensitive skin or prefer scent-free clothes, you should skip this.”
“Stronger cleaning for everyday stains; powder format; works in HE washers... skip it if fragrance is why you buy Charlie's”
“Ariel 2X powder scored highest for raw stain removal, but it is heavily fragranced”
“Ariel 2X Powder is 'famously cheap (often around $0.07 a load) and cleans incredibly well, but it comes with a powerhouse of a fragrance that sensitive skin cannot tolerate'”
Which competitors models suggest when shoppers ask for something cheaper.
Method: fixed shopper questions asked repeatedly to Claude, OpenAI GPT and Gemini with web search on. Shares are the percentage of recommendation answers mentioning the brand. Quotes are AI outputs; full transcripts are kept as receipts.