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Seventh Generation

Latest three-month snapshot through 2026-07-21 · 1 wave. Use the controls above to change the window.

29%share of voice · 35 of 120 recommendation answers
1%named first in recommendation answers
64%positive tone · 57 of 89 coded mentions

Laundry Detergent · 1 wave · n=120 answers, pooled

By model

How often each model brings the brand up in recommendation answers.

modelshare of voiceanswers
ChatGPT13%5 of 40
Claude35%14 of 40
Gemini40%16 of 40

Share of recommendations over time

Wave-by-wave share of recommendation answers that named this brand.

waveshare of voiceanswerschange
2026-07-2129%35 of 120

In their words

89 exact quoted mentions in this snapshot, grouped by coded tone. Recent quotes are deduplicated and mixed across models.

What they recommend

“This detergent packs above-average stain-fighting power and comes from a company with strong environmental credentials.”
Claude · 2026-07-21 · Laundry Detergent
“This USDA-certified biobased liquid detergent is free of synthetic fragrances, dyes, and masking agents. It is widely available, gentle on the skin, and rinses out of fibers incredibly clean.”
Gemini · 2026-07-21 · Laundry Detergent
“fragrance- and dye-free, without optical brighteners, and EPA Safer Choice certified; choose this if those features matter to you.”
ChatGPT · 2026-07-21 · Laundry Detergent
“A highly reliable plant-based option that is hypoallergenic, USDA-certified biobased, and widely available”
Gemini · 2026-07-21 · Laundry Detergent
“consider plant-based or biodegradable options (Seventh Generation, ECOS, Method) or refillable/concentrated formulas”
Claude · 2026-07-21 · Laundry Detergent

Where they hedge

“costs between $0.20 and $0.30+ per load”
Gemini · 2026-07-21 · Laundry Detergent
“clean-ingredient brands like Seventh Generation Free & Clear... are safer, even if they don't clean heavy stains as deeply”
Gemini · 2026-07-21 · Laundry Detergent
“it's a solid choice for most households, especially if you have specific priorities around sensitivity or sustainability”
Claude · 2026-07-21 · Laundry Detergent
“Seventh Generation's 90‑oz bottle is currently listed at $12.99 at Target or $11.48 at Walmart”
ChatGPT · 2026-07-21 · Laundry Detergent
“worth trying if fragrance sensitivity and ingredient transparency matter more to you than maximum stain-fighting power”
ChatGPT · 2026-07-21 · Laundry Detergent

The substitution map

Which competitors models suggest when shoppers ask for something cheaper.

Seventh Generation suggested as the cheaper alternative to
  • persil proclean ×2
  • persil proclean sensitive skin ×1

Method: fixed shopper questions asked repeatedly to Claude, OpenAI GPT and Gemini with web search on. Shares are the percentage of recommendation answers mentioning the brand. Quotes are AI outputs; full transcripts are kept as receipts.