Great Value

Latest four-week snapshot through 2026-08-05 · 6 waves. Use the controls above to change the window.

Yogurt · 6 waves · n=384 answers, pooled

By assistant

How often each assistant brings the brand up in recommendation answers.

Share of recommendations over time

Wave-by-wave share of recommendation answers that named this brand.

What they call it

Recurring descriptions in the assistants' own words, grouped by theme.

• budget-friendly ×211

  “While Great Value is more budget-friendly, yogurt is a product where quality makes a massive difference.”

• store brands ×37

  “The Ultimate Budget Hack: Store-Brand Plain Greek Yogurt + DIY Sweetener”

• $20 to 35 percent lower prices ×26

  “* **Kirkland Signature (Costco) or Great Value (Walmart) Plain Greek Yogurt:** If you want the absolute lowest price per ounce, buy store-brand Greek yogurt in bulk.”

• affordable pricing ×18

  “00, making it incredibly cost-effective.”

• plain greek yogurt ×17

  “buy a large **32 oz tub of Plain, Nonfat Greek Yogurt** from a store brand like Walmart (Great Value), Target (Good & Gather), or Aldi (Friendly Farms).”

• store-brand/generic ×17

  “Usually, yes—Great Value is worth trying, especially for basic pantry, frozen, dairy, paper, and cleaning items. It's Walmart's house brand, so the main benefit is a lower price without consistently worse quality.”

• store brand ×15

  “The absolute cheapest option is to buy a large **32 oz tub of Plain, Nonfat Greek Yogurt** from a store brand like Walmart (Great Value), Target (Good & Gather), or Aldi (Friendly Farms).”

• highly affordable ×14

  “While Great Value is much cheaper, yogurt is a product where you truly get what you pay for.”

• 17 g protein per serving ×13

  “28**, with **17 g protein per serving**.”

• creamy texture ×13

  “* **Why it’s a great alternative:** Walmart's standard **Great Value Plain Whole Milk Greek Yogurt** is highly rated by budget shoppers for being surprisingly smooth and creamy.”

In their words

758 exact quoted mentions in this snapshot, grouped by coded tone.

What they recommend

“**Store/generic brands** (like Great Value, Kirkland, Aldi's Friendly Farms) – Often 30-50% cheaper than name brands with similar quality and ingredients.”

“Store-brand yogurts (like Great Value, Kirkland, Aldi's Friendly Farms, or your local grocery chain's brand) are usually significantly cheaper than name brands like Chobani or Yoplait, often with very similar taste and nutrition.”

“Store brands (like Great Value, Kirkland, Trader Joe's, or your local grocery chain's brand) are often 30-50% cheaper than name brands like Chobani or Yoplait, and the quality is usually comparable—sometimes even the same product in differe”

“Generic or store-brand plain yogurt (like Walmart's Great Value, Kroger brand, Aldi's Friendly Farms, or Trader Joe's) is almost always cheaper than name brands like Chobani, Yoplait, or Fage, while often being nutritionally similar.”

“Store/generic brands (like Great Value, Kirkland, Aldi's Friendly Farms, or your grocery chain's house brand) are almost always significantly cheaper than name brands like Chobani or Yoplait, yet often use similar ingredients and nutrition ”

Where they hedge

“Great Value (Walmart) Greek yogurt”

“priced higher than Walmart's Great Value brand”

“store-brand alternatives like Great Value plain Greek yogurt run closer to 9 cents per ounce”

“Great Value (store brand) plain: only ~8.3¢/oz — much cheaper but lower protein and less flavor variety”

“yes, Great Value is generally worth it for many everyday staples — but it's a mixed bag depending on the specific item”

What they warn about

“**Avoid** single-serve cups unless you need portion control: even a cheap Great Value Greek cup is about **15.5¢/oz**”

“Great Value is Walmart's generic house brand covering thousands of product categories, and its yogurt tends to be thinner, sweeter, and made with more fillers/stabilizers to cut costs—it's fine, but it's optimized for cheapness rather than ”

“Great Value is Walmart's generic store brand — it's cheaper, but the quality, texture, and taste are usually noticeably inferior, and it may contain more fillers or stabilizers depending on the specific product line.”

“Great Value is Walmart's budget store brand — it's cheaper, but its yogurts (including the Greek-style ones) tend to have a thinner consistency and often rely more on added thickeners/stabilizers to mimic that texture, with less consistent ”

“Great Value's basic yogurts, like most conventional brands, run more like 4-6g protein and 13-15g+ sugar per serving — nowhere close.”

The substitution map

Which competitors assistants suggest when shoppers ask for something cheaper.

Where this comes from

32 of 644 mentions appear alongside an identifiable web citation. Citation does not establish causation.

Where they send you

Stores and sites assistants name as places to buy this brand.

Method: fixed shopper questions asked repeatedly to Claude, OpenAI GPT and Gemini with web search on. Shares are the percentage of recommendation answers mentioning the brand. Quotes are AI outputs; full transcripts are kept as receipts.