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L'Oréal

Latest three-month snapshot through 2026-08-06 · 3 waves. Use the controls above to change the window.

47%share of voice · 142 of 300 recommendation answers
12%named first in recommendation answers
70%positive tone · 330 of 470 coded mentions

Sunscreen · 3 waves · n=300 answers, pooled

By model

How often each model brings the brand up in recommendation answers.

modelshare of voiceanswers
ChatGPT48%48 of 100
Claude42%42 of 100
Gemini52%52 of 100

Share of recommendations over time

Wave-by-wave share of recommendation answers that named this brand.

waveshare of voiceanswerschange
2026-07-2244%53 of 120
2026-07-3151%46 of 90+7 points
2026-08-0648%43 of 90-3 points

What they call it

Recurring descriptions in the models' own words, grouped by theme.

In their words

470 exact quoted mentions in this snapshot, grouped by coded tone. Recent quotes are deduplicated and mixed across models.

What they recommend

“Drugstore options from brands like La Roche-Posay or Neutrogena will protect your skin just as well for a fraction of the cost.”
Gemini · 2026-08-06 · Sunscreen
“L'Oréal Paris is the flagship brand of the world's largest cosmetics group (which also owns Lancôme, Kiehl's, La Roche-Posay, CeraVe, and Maybelline).”
Gemini · 2026-08-06 · Sunscreen
“Offers budget-friendly precision products; compared to Anastasia Beverly Hills Brow Wiz ($25), NYX offers a similar look for less than half the price.”
Claude · 2026-08-06 · Sunscreen
“La Roche-Posay is like Neutrogena's chic French cousin, a staple in European pharmacies for its dermatologist-backed solutions for sensitive and acne-prone skin.”
Claude · 2026-08-06 · Sunscreen
“For **oily skin**, I'd buy **La Roche-Posay Anthelios Clear Skin Oil-Free Sunscreen SPF 60** if you want the most matte, oil-controlling option. It's broad-spectrum, fragrance-free, non-comedogenic, water-resistant for 80 minutes, and formu”
ChatGPT · 2026-08-06 · Sunscreen

Where they hedge

“L'Oréal vs Neutrogena (sunscreen)”
ChatGPT · 2026-08-06 · Sunscreen
“the mainstream drugstore brand (L'Oréal Paris)”
Gemini · 2026-08-06 · Sunscreen
“CeraVe is owned by L'Oréal and is **not** cruelty-free.”
Gemini · 2026-08-06 · Sunscreen
“L'Oréal's UV Defender line is a solid, more affordable alternative with a comparable ingredient profile — both use chemical UV filters, antioxidants, vitamin E, and hyaluronic acid for hydration — but it doesn't have the same cult following”
Claude · 2026-08-06 · Sunscreen
“L'Oréal makes solid, budget-friendly drugstore sunscreens, but it doesn't have the same dermatologist-driven reputation or the acne-safe, skin-barrier-focused formulation EltaMD is known for.”
Claude · 2026-08-06 · Sunscreen

What they warn about

“By comparison, several of L'Oréal's face sunscreens contain heavy floral fragrances and drying alcohols (like denatured alcohol) high up on the ingredient list, which can irritate sensitive skin and eyes.”
Gemini · 2026-08-06 · Sunscreen
“class-action lawsuits were filed in the U.S. against major brands (including La Roche-Posay and Sun Bum) after independent lab tests alleged their actual SPF was significantly lower than advertised”
Gemini · 2026-08-06 · Sunscreen
“In fall 2025, class-action lawsuits were filed against major brands including La Roche-Posay, Sun Bum, and Hawaiian Tropic, alleging the advertised SPF numbers on labels are vastly higher than what the products actually provide.”
Claude · 2026-08-06 · Sunscreen
“One lawsuit against L'Oréal specifically claims L'Oréal misrepresented the SPF protection of its La Roche-Posay Anthelios Melt-in-Milk Sunscreen, with independent testing revealing the product provides a significantly lower SPF value than t”
Claude · 2026-08-06 · Sunscreen
“If avoiding L'Oréal the company rather than simply lowering your price, skip Garnier, Maybelline, NYX, CeraVe, and La Roche-Posay as well, since they are in L'Oréal's brand portfolio.”
ChatGPT · 2026-08-06 · Sunscreen

The substitution map

Which competitors models suggest when shoppers ask for something cheaper.

Named as cheaper alternatives to L'Oréal
  • Wet n Wild ×12
  • The Ordinary ×11
  • e.l.f. ×9
  • Essence ×8
  • CeraVe ×7
  • Maybelline ×7
  • e.l.f. SKIN ×7
  • Suave ×6

Where this comes from

43 of 470 mentions appear alongside an identifiable web citation. Citation does not establish causation.

cited sourcementions
reddit.com7
skinsort.com4
healthline.com2
laroche-posay.us2
holyskin.fr2
reviewdermatica.com2
manchestereveningnews.co.uk1
whowhatwear.com1
aoskincare.com1
sfgate.com1
nbcnews.com1
driptu.com1

Where they send you

Stores and sites models name as places to buy this brand.

retailermentions
laroche-posay46
pharmacies4
Target4
lorealparisusa4
local drugstore2
Ulta2
beauty retailers1
drugstores1
local drugstores1
major retailers1
grocery stores1
Dermstore1

Method: fixed shopper questions asked repeatedly to Claude, OpenAI GPT and Gemini with web search on. Shares are the percentage of recommendation answers mentioning the brand. Quotes are AI outputs; full transcripts are kept as receipts.