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RoC

Latest three-month snapshot through 2026-07-31 · 1 wave. Use the controls above to change the window.

9%share of voice · 8 of 90 recommendation answers
2%named first in recommendation answers
87%positive tone · 13 of 15 coded mentions

Retinol · 1 wave · n=90 answers, pooled

By model

How often each model brings the brand up in recommendation answers.

modelshare of voiceanswers
ChatGPT3%1 of 30
Claude23%7 of 30
Gemini0%0 of 30

Share of recommendations over time

Wave-by-wave share of recommendation answers that named this brand.

waveshare of voiceanswerschange
2026-07-319%8 of 90

What they call it

Recurring descriptions in the models' own words, grouped by theme.

In their words

15 exact quoted mentions in this snapshot, grouped by coded tone. Recent quotes are deduplicated and mixed across models.

What they recommend

“At just $19 (down from $33), this is a fraction of the price of many high-end retinol products, and RoC has been a respected brand for decades — over 40% off is a great markdown.”
Claude · 2026-07-31 · Retinol
“RoC Retinol Correxion Capsules — good for precision dosing since each capsule delivers a single, protected dose of retinol preventing degradation from air and light, with clinical testing showing visible improvement in wrinkles.”
Claude · 2026-07-31 · Retinol
“RoC Retinol Correxion Line Smoothing Night Serum Capsules. It combines retinol with ceramide and each capsule protects the formula from repeated air/light exposure.”
ChatGPT · 2026-07-31 · Retinol
“Marked down by roughly **30% off**, bringing it to **$21.97** (usually $30+). This is a fantastic option if you want a reliable, dermatologist-recommended drugstore formula.”
Gemini · 2026-07-31 · Retinol
“RoC has been formulating retinol creams since the 1990s, and their Deep Wrinkle Night Cream remains one of the best drugstore options.”
Claude · 2026-07-31 · Retinol

Where they hedge

“There are a lot of over-the-counter retinol products, with names like Roc and Olay, available at any drug store and much cheaper than Differin. However, keep in mind that the active ingredient in Differin is adapalene, which is related to r”
Claude · 2026-07-31 · Retinol
“If you're open to non-adapalene options, drugstore retinol products (like those from brands such as Roc or Olay) are cheaper, though weaker.”
Claude · 2026-07-31 · Retinol

The substitution map

Which competitors models suggest when shoppers ask for something cheaper.

RoC suggested as the cheaper alternative to
  • differin ×2
  • retin a ×1

Where this comes from

1 of 15 mentions appear alongside an identifiable web citation. Citation does not establish causation.

cited sourcementions
today.com1
ebay.com1

Where they send you

Stores and sites models name as places to buy this brand.

retailermentions
Amazon1
rocskincare1

Method: fixed shopper questions asked repeatedly to Claude, OpenAI GPT and Gemini with web search on. Shares are the percentage of recommendation answers mentioning the brand. Quotes are AI outputs; full transcripts are kept as receipts.