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Neutrogena

Latest three-month snapshot through 2026-08-06 · 3 waves. Use the controls above to change the window.

24%share of voice · 73 of 300 recommendation answers
2%named first in recommendation answers
66%positive tone · 245 of 373 coded mentions

Sunscreen · 3 waves · n=300 answers, pooled

By model

How often each model brings the brand up in recommendation answers.

modelshare of voiceanswers
ChatGPT30%30 of 100
Claude26%26 of 100
Gemini17%17 of 100

Share of recommendations over time

Wave-by-wave share of recommendation answers that named this brand.

waveshare of voiceanswerschange
2026-07-2223%27 of 120
2026-07-3120%18 of 90-3 points
2026-08-0631%28 of 90+11 points

What they call it

Recurring descriptions in the models' own words, grouped by theme.

In their words

373 exact quoted mentions in this snapshot, grouped by coded tone. Recent quotes are deduplicated and mixed across models.

What they recommend

“I'll go with **Neutrogena**. Here's why: Neutrogena is a dedicated skincare/dermatology-focused brand with sunscreen as a core specialty, offering dermatologist-recommended, broad-spectrum formulas”
Claude · 2026-08-06 · Sunscreen
“**Neutrogena Ultra Sheer Invisible Gel Facial Sunscreen SPF 40** — **$11.29 for 1.7 oz**. Another clear-gel, no-white-cast option; good if you want a more mainstream drugstore pick.”
ChatGPT · 2026-08-06 · Sunscreen
“Go with **Neutrogena**.”
Claude · 2026-08-06 · Sunscreen
“If you want a **less expensive face option**, get **Neutrogena Clear Face Liquid Lotion SPF 50**—a lightweight, oxybenzone-free formula marketed for acne-prone skin.”
ChatGPT · 2026-08-06 · Sunscreen
“Drugstore options from brands like La Roche-Posay or Neutrogena will protect your skin just as well for a fraction of the cost.”
Gemini · 2026-08-06 · Sunscreen

Where they hedge

“For most people, Neutrogena is a solid, affordable choice — especially for basics like sunscreen, cleansers, and hydration products.”
Claude · 2026-08-06 · Sunscreen
“If budget is your main constraint, Neutrogena is a perfectly capable backup, but between the two, EltaMD is the better overall sunscreen.”
Claude · 2026-08-06 · Sunscreen
“**Neutrogena** is an incredible budget brand, but many of its traditional sunscreens (like the classic *Ultra Sheer Dry-Touch*) can still feel heavy, chalky, or leave a slight white cast depending on your skin tone.”
Gemini · 2026-08-06 · Sunscreen
“While Neutrogena is traditionally considered a "drugstore" skincare brand, its prices have steadily risen over the years. Popular products like the *Hydro Boost Water Gel* or *Rapid Wrinkle Repair* line can easily run $20 to $30+, which add”
Gemini · 2026-08-06 · Sunscreen
“**Yes—Neutrogena can be worth it**, especially if you want widely available, generally effective drugstore skincare. But it's a brand with good *specific products*, not one where every item is automatically a great choice.”
ChatGPT · 2026-08-06 · Sunscreen

What they warn about

“Johnson & Johnson faced a class action alleging deceptive advertising by failing to warn consumers about unsafe benzene levels in its Neutrogena sunscreen”
Claude · 2026-08-06 · Sunscreen
“While Neutrogena is a highly accessible, budget-friendly drugstore brand with excellent body sunscreens (like the *Ultra Sheer Dry-Touch*), its facial formulas are heavily chemical-based. Many users report that Neutrogena sunscreens pill un”
Gemini · 2026-08-06 · Sunscreen
“One long-time reviewer noted being amazed by how smoothly it applied and how well it moisturized without breaking them out, after previously using an overpriced Neutrogena moisturizer that didn't control oil or moisturize well.”
Claude · 2026-08-06 · Sunscreen
“Along with several other major brands (like Neutrogena and Coppertone), Banana Boat had to voluntarily recall certain batches”
Gemini · 2026-07-31 · Sunscreen
“While Neutrogena is a solid, budget-friendly drugstore option, **La Roche-Posay is the superior product** in terms of skin health, comfort, wearability, and dermatologist backing.”
Gemini · 2026-07-31 · Sunscreen

The substitution map

Which competitors models suggest when shoppers ask for something cheaper.

Named as cheaper alternatives to Neutrogena
  • Equate Beauty ×32
  • Up & Up ×32
  • CeraVe ×26
  • The Ordinary ×24
  • Cetaphil ×21
  • e.l.f. SKIN ×19
  • Trader Joe's ×16
  • CVS Health ×13
Neutrogena suggested as the cheaper alternative to
  • supergoop! ×26
  • eltamd ×23
  • la roche posay ×9
  • vanicream ×6
  • banana boat ×4
  • blue lizard ×3
  • cerave ×1
  • loréal ×1

Where this comes from

48 of 373 mentions appear alongside an identifiable web citation. Citation does not establish causation.

cited sourcementions
youtube.com8
insiderbeauty.com7
reddit.com7
koreancosmetics.cy6
healio.com4
lemon8-app.com4
thingtesting.com3
skinsort.com3
walgreens.com3
walmart.com2
cosmetics.lk2
cbsnews.com2

Where they send you

Stores and sites models name as places to buy this brand.

retailermentions
Neutrogena (direct)36
Target10
Walmart6
Amazon5
CVS4
drugstores4
drugstore2
grocery store2
supermarkets2
online2
grocery stores2
Slickdeals1

Method: fixed shopper questions asked repeatedly to Claude, OpenAI GPT and Gemini with web search on. Shares are the percentage of recommendation answers mentioning the brand. Quotes are AI outputs; full transcripts are kept as receipts.