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Neutrogena

Latest four-week snapshot through 2026-08-06 · 3 waves. Use the controls above to change the window.

24%share of voice · 73 of 300 recommendation answers
2%named first in recommendation answers
66%positive tone · 245 of 373 coded mentions

Sunscreen · 3 waves · n=300 answers, pooled

By assistant

How often each assistant brings the brand up in recommendation answers.

assistantshare of voiceanswers
ChatGPT30%30 of 100
Claude26%26 of 100
Gemini17%17 of 100

Share of recommendations over time

Wave-by-wave share of recommendation answers that named this brand.

waveshare of voiceanswerschange
2026-07-2223%27 of 120
2026-07-3120%18 of 90-3 points
2026-08-0631%28 of 90+11 points

What they call it

Recurring descriptions in the assistants' own words, grouped by theme.

In their words

373 exact quoted mentions in this snapshot, grouped by coded tone.

What they recommend

“**Neutrogena** (basic lines like Beach Defense, not the pricier serums) – frequently discounted at drugstores.”
Claude · 2026-08-06 · Sunscreen
“Neutrogena Age Shield or Ultra Sheer Dry-Touch SPF 70 – around $12, and excellent for a beach day”
Claude · 2026-08-06 · Sunscreen
“Neutrogena's Ultra Sheer Dry Touch sunscreen has been on sale for the lowest price seen recently, around $8 (normally $13).”
Claude · 2026-08-06 · Sunscreen
“popular brands like Neutrogena and Naked Sundays for as little as $7”
Claude · 2026-08-06 · Sunscreen
“Neutrogena's various lines (lotions, sprays)”
Claude · 2026-08-06 · Sunscreen

Where they hedge

“**Neutrogena** (basic lines like Beach Defense, not the premium "Ultra Sheer" or "Purescreen" lines) – Sometimes pricier but still inexpensive relative to prestige brands, and good if you have sensitive skin.”
Claude · 2026-08-06 · Sunscreen
“It's oil-free, fragrance-free, and non-comedogenic, allowing skin to breathe without causing breakouts while working well under makeup, with a matte finish and water-resistant protection. Note that some users report a slight white cast and ”
Claude · 2026-08-06 · Sunscreen
“Neutrogena Sheer Zinc Face SPF 50 — drugstore face option; 100% zinc oxide, fragrance-, dye-, paraben-, and phthalate-free, though it may feel a little drying or leave a cast on some skin tones.”
ChatGPT · 2026-08-06 · Sunscreen
“Neutrogena's value really depends on what you're looking for and your skin type/budget, but here's a general breakdown:”
Claude · 2026-08-06 · Sunscreen
“Whether Neutrogena is "worth it" really depends on your skin type, budget, and specific needs.”
Claude · 2026-08-06 · Sunscreen

What they warn about

“Johnson & Johnson faced a class action alleging deceptive advertising by failing to warn consumers about unsafe benzene levels in its Neutrogena sunscreen”
Claude · 2026-08-06 · Sunscreen
“One long-time reviewer noted being amazed by how smoothly it applied and how well it moisturized without breaking them out, after previously using an overpriced Neutrogena moisturizer that didn't control oil or moisturize well.”
Claude · 2026-08-06 · Sunscreen
“While Neutrogena is a highly accessible, budget-friendly drugstore brand with excellent body sunscreens (like the *Ultra Sheer Dry-Touch*), its facial formulas are heavily chemical-based. Many users report that Neutrogena sunscreens pill un”
Gemini · 2026-08-06 · Sunscreen
“The contamination came from the aerosol propellant used to spray the product out of the can—a manufacturing issue that impacted dozens of brands (including Neutrogena and Aveeno) at the time.”
Gemini · 2026-07-31 · Sunscreen
“Along with several other major brands (like Neutrogena and Coppertone), Banana Boat had to voluntarily recall certain batches”
Gemini · 2026-07-31 · Sunscreen

The substitution map

Which competitors assistants suggest when shoppers ask for something cheaper.

Named as cheaper alternatives to Neutrogena
  • Up & Up ×32
  • CeraVe ×26
  • The Ordinary ×24
  • Cetaphil ×21
  • Equate ×20
  • e.l.f. SKIN ×19
  • Trader Joe's ×16
  • CVS Health ×13
Neutrogena suggested as the cheaper alternative to
  • supergoop! ×26
  • eltamd ×23
  • la roche posay ×9
  • vanicream ×6
  • banana boat ×4
  • blue lizard ×3
  • cerave ×1
  • loréal ×1

Where this comes from

48 of 373 mentions appear alongside an identifiable web citation. Citation does not establish causation.

cited sourcementions
youtube.com8
insiderbeauty.com7
reddit.com7
koreancosmetics.cy6
healio.com4
lemon8-app.com4
thingtesting.com3
skinsort.com3
walgreens.com3
walmart.com2
cosmetics.lk2
cbsnews.com2

Where they send you

Stores and sites assistants name as places to buy this brand.

retailermentions
Neutrogena (direct)36
Target10
Walmart6
Amazon5
CVS4
drugstores4
drugstore2
grocery store2
supermarkets2
online2
grocery stores2
Slickdeals1

Method: fixed shopper questions asked repeatedly to Claude, OpenAI GPT and Gemini with web search on. Shares are the percentage of recommendation answers mentioning the brand. Quotes are AI outputs; full transcripts are kept as receipts.