Latest three-month snapshot through 2026-07-31 · 1 wave. Use the controls above to change the window.
Retinol · 1 wave · n=90 answers, pooled
How often each model brings the brand up in recommendation answers.
| model | share of voice | answers |
|---|---|---|
| ChatGPT | 0% | 0 of 30 |
| Claude | 17% | 5 of 30 |
| Gemini | 17% | 5 of 30 |
Wave-by-wave share of recommendation answers that named this brand.
| wave | share of voice | answers | change |
|---|---|---|---|
| 2026-07-31 | 11% | 10 of 90 |
Recurring descriptions in the models' own words, grouped by theme.
“Dermatologists widely consider it the "gold standard" of topical skincare because, unlike cosmetic over-the-counter (OTC) products, Retin-A is a prescription-strength retinoid with decades of robust scientific data proving that it actually works at a cellular level.”
“Retin-A is simply a brand name for **tretinoin**.”
“Retin-A (generic name: *tretinoin*) is an FDA-approved drug.”
“** Unlike over-the-counter cosmetics, it is a prescription-strength FDA-approved retinoid with decades of robust scientific research backing its efficacy.”
“Dermatologists widely consider it the "gold standard" of topical skincare because, unlike cosmetic over-the-counter (OTC) products, Retin-A is a prescription-strength retinoid with decades of robust scientific data proving that it actually works at a cellular level.”
“The Strongest Overall (Prescription Only)”
“Retin‑A is the brand name for **tretinoin**, a prescription topical retinoid with strong evidence and decades of use. Dermatology guidelines strongly recommend topical retinoids for acne”
“Brand-name Retin-A can cost $100 to over $150 per tube”
“Tretinoin (Retin-A) is prescription-only — the gold standard, directly active, with no conversion needed, and has the most extensive clinical evidence base, though it has higher irritation potential especially at initiation.”
“, Retin-A):** This is pure retinoic acid.”
42 exact quoted mentions in this snapshot, grouped by coded tone. Recent quotes are deduplicated and mixed across models.
“Retin-A (tretinoin) is one of the most well-studied and evidence-backed skincare ingredients available, and for many people, it's genuinely worth it”
“Retin-A (tretinoin) is a topical retinoid that's been used for decades”
“Often, yes—Retin‑A (tretinoin) is worth it if your goals are acne, clogged pores, post-acne dark marks, uneven texture, or mild fine lines. It is one of the better-studied topical retinoids, and dermatologists use it both to treat acne and ”
“Retin‑A is the brand name for **tretinoin**, a prescription topical retinoid with strong evidence and decades of use. Dermatology guidelines strongly recommend topical retinoids for acne”
“For the vast majority of people, **Retin-A** (the brand name for the generic drug **tretinoin**) is absolutely worth it. It is widely considered by dermatologists to be the undisputed "gold standard" in skincare.”
“Ask a prescriber/pharmacist about **generic tretinoin cream 0.025%** (often a good beginner strength) rather than Retin‑A or Retin‑A Micro.”
“Here are some cheaper alternatives to Retin-A (brand-name tretinoin)”
“Brand-name Retin-A can cost $100 to over $150 per tube”
“Retin-A is simply a brand name for **tretinoin**.”
“Ask your prescriber/pharmacist specifically for "generic tretinoin" rather than Retin‑A”
Which competitors models suggest when shoppers ask for something cheaper.
9 of 42 mentions appear alongside an identifiable web citation. Citation does not establish causation.
| cited source | mentions |
|---|---|
| goodrx.com | 4 |
| mdanderson.org | 2 |
| medik8.com | 2 |
| newbeauty.com | 1 |
| skincenterboston.com | 1 |
| reddit.com | 1 |
| healthrx.com | 1 |
| globaldiscountdrugs.com | 1 |
| singlecare.com | 1 |
| costplusdrugs.com | 1 |
| miiskin.com | 1 |
Method: fixed shopper questions asked repeatedly to Claude, OpenAI GPT and Gemini with web search on. Shares are the percentage of recommendation answers mentioning the brand. Quotes are AI outputs; full transcripts are kept as receipts.