Latest four-week snapshot through 2026-07-28 · 1 wave. Use the controls above to change the window.
Bourbon · 1 wave · n=72 answers, pooled
How often each assistant brings the brand up in recommendation answers.
| assistant | share of voice | answers |
|---|---|---|
| ChatGPT | 46% | 11 of 24 |
| Claude | 67% | 16 of 24 |
| Gemini | 33% | 8 of 24 |
Wave-by-wave share of recommendation answers that named this brand.
| wave | share of voice | answers | change |
|---|---|---|---|
| 2026-07-28 | 49% | 35 of 72 |
Recurring descriptions in the assistants' own words, grouped by theme.
“* **Versatility:** At 101 proof (50.”
“* **Classic Bold Profile:** It delivers a punchy, rich, and quintessential bourbon experience packed with deep caramel, vanilla, toasted oak, and a warm baking-spice finish.”
“* **Unbeatable Value:** It consistently punches way above its price tag, often costing less than Four Roses Small Batch while offering a more robust and intense flavor profile.”
“90 Proof):** Because Wild Turkey 101 has a higher alcohol content than Buffalo Trace, it carries a lot more flavor.”
“* **Why it’s a great alternative:** If you love the spice of Four Roses but want a little more punch, Wild Turkey 101 is arguably the best value bottle in all of bourbon.”
“You’ll get rich notes of caramel, vanilla, oak, and a pleasant baking-spice kick from its high-rye mash bill.”
“Wild Turkey 101 is legendary in the whiskey community because it offers an incredible mix of high proof (101 proof), a bold and spicy rye-forward kick, and robust oak/caramel complexity, all at an affordable price (usually around $22–$30 depending on the market).”
“It has a higher rye content, giving it a delicious baking-spice kick, deep oak taste, and a long, warm finish.”
“* **More Flavor and Versatility (101 Proof vs.”
“It is slightly higher proof and has a more aggressive, spicy, rye-forward profile.”
266 exact quoted mentions in this snapshot, grouped by coded tone.
“Higher proof, bold flavor, still affordable”
“**Wild Turkey 101** – Higher proof, more robust flavor, still affordable”
“**Wild Turkey 101** – Higher proof, more robust and spicy for the price.”
“Bold, high-proof, great in Old Fashioneds or Manhattans.”
“Wild Turkey 101 remains one of the best value bottles available, offering sweet waffle, caramel and subtle earthy undertones at 50.5% ABV.”
“If the person wants to explore something with more traditional bourbon punch (higher proof, more rye spice) but still well-regarded and not overly harsh.”
“**Wild Turkey 101** — best for a person who already enjoys bold cocktails or spicy food. It is a great value and a bourbon staple, but its 101 proof and pronounced baking-spice/orange-peel finish can be a little more intense for a total new”
“best if they already enjoy bolder flavors or cocktails. Very good value, but its 101 proof and rye spice make it less gentle for a total beginner.”
“If you're stuck paying inflated secondary-market prices, it's still good, but there are comparably tasty options that won't test your patience or wallet as much. At that point, you might get more enjoyment per dollar from something like Wil”
“it may not compete with premium bottles in depth or finish, but it nails what it's meant to be: an affordable, reliable bourbon that works just as well neat as it does in a cocktail.”
“If you're considering the pricier 8-Year variant instead of standard 101, be aware that it's priced $20 more than the non-aged standard edition, a considerable difference that many bourbon drinkers won't necessarily feel is worth the extra ”
“Avoid switching to standard bourbons like Wild Turkey 101 or Bulleit if you specifically love Maker's softness—they use rye rather than wheat and will taste noticeably spicier and drier.”
“I would *not* call Old Grand-Dad Bonded or Wild Turkey 101 cheaper alternatives—both are excellent, but they commonly cost as much as or more than Evan Williams BiB.”
Which competitors assistants suggest when shoppers ask for something cheaper.
21 of 267 mentions appear alongside an identifiable web citation. Citation does not establish causation.
| cited source | mentions |
|---|---|
| thewhiskeywash.com | 6 |
| reddit.com | 6 |
| distiller.com | 2 |
| rarebird101.com | 2 |
| thewhiskeyshelf.com | 2 |
| thebourbonculture.com | 2 |
| verywhiskey.com | 2 |
| blindbarrels.com | 1 |
| whiskeybon.com | 1 |
| bathrobepatriot.com | 1 |
| ohlq.com | 1 |
| youtube.com | 1 |
Stores and sites assistants name as places to buy this brand.
| retailer | mentions |
|---|---|
| wildturkeybourbon | 13 |
| totalwine | 4 |
| abc.virginia.gov | 2 |
| Walmart | 1 |
| Sam's Club | 1 |
| Target | 1 |
| Virginia ABC | 1 |
| grocery store | 1 |
| liquor store | 1 |
Method: fixed shopper questions asked repeatedly to Claude, OpenAI GPT and Gemini with web search on. Shares are the percentage of recommendation answers mentioning the brand. Quotes are AI outputs; full transcripts are kept as receipts.