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Knob Creek

Latest three-month snapshot through 2026-07-28 · 1 wave. Use the controls above to change the window.

11%share of voice · 8 of 72 recommendation answers
0%named first in recommendation answers
76%positive tone · 13 of 17 coded mentions

Bourbon · 1 wave · n=72 answers, pooled

By model

How often each model brings the brand up in recommendation answers.

modelshare of voiceanswers
ChatGPT0%0 of 24
Claude21%5 of 24
Gemini13%3 of 24

Share of recommendations over time

Wave-by-wave share of recommendation answers that named this brand.

waveshare of voiceanswerschange
2026-07-2811%8 of 72

What they call it

Recurring descriptions in the models' own words, grouped by theme.

In their words

17 exact quoted mentions in this snapshot, grouped by coded tone. Recent quotes are deduplicated and mixed across models.

What they recommend

“**Knob Creek** – Bold, higher proof, good for those who like more punch.”
Claude · 2026-07-28 · Bourbon
“a powerhouse in the value space that combines richness, texture, and classic bourbon depth, robust enough to stand alone, affordable enough to stock frequently, and high enough proof to hold its own in cocktails”
Claude · 2026-07-28 · Bourbon
“Big, muscular, and oak-forward.”
Gemini · 2026-07-28 · Bourbon
“If they like classic, old-school, oak-forward bourbon, this is the gold standard. It features deep flavors of leather, dark oak, brown sugar, and vanilla.”
Gemini · 2026-07-28 · Bourbon
“good price for a reliable 100-proof sipper/cocktail bourbon”
ChatGPT · 2026-07-28 · Bourbon

Where they hedge

“If you prefer rich, high-proof, peanutty/oaky bourbons—think Wild Turkey Rare Breed, Knob Creek, or Elijah Craig Barrel Proof—it may feel a little gentle.”
ChatGPT · 2026-07-28 · Bourbon
“they often include Buffalo Trace, Knob Creek, and other allocated-adjacent bottles at real discounts”
Claude · 2026-07-28 · Bourbon

What they warn about

“**Maybe skip it if:** you want thick, rich, oak-forward bourbon—think Knob Creek—or you strongly dislike floral, herbal, or high-rye notes.”
ChatGPT · 2026-07-28 · Bourbon
“you prefer caramel-heavy, oak-dense bourbons like Elijah Craig or Knob Creek.”
ChatGPT · 2026-07-28 · Bourbon

The substitution map

Which competitors models suggest when shoppers ask for something cheaper.

Knob Creek suggested as the cheaper alternative to
  • makers mark 46 ×3
  • four roses small batch select ×1

Where this comes from

1 of 17 mentions appear alongside an identifiable web citation. Citation does not establish causation.

cited sourcementions
distiller.com1

Where they send you

Stores and sites models name as places to buy this brand.

retailermentions
Target1

Method: fixed shopper questions asked repeatedly to Claude, OpenAI GPT and Gemini with web search on. Shares are the percentage of recommendation answers mentioning the brand. Quotes are AI outputs; full transcripts are kept as receipts.