Latest three-month snapshot through 2026-07-27 · 1 wave. Use the controls above to change the window.
Dog Food · 1 wave · n=72 answers, pooled
How often each model brings the brand up in recommendation answers.
| model | share of voice | answers |
|---|---|---|
| ChatGPT | 0% | 0 of 24 |
| Claude | 4% | 1 of 24 |
| Gemini | 25% | 6 of 24 |
Wave-by-wave share of recommendation answers that named this brand.
| wave | share of voice | answers | change |
|---|---|---|---|
| 2026-07-27 | 10% | 7 of 72 |
Recurring descriptions in the models' own words, grouped by theme.
“To find a cheaper alternative, it helps to match your dog's specific needs with the right budget-friendly brand:”
“It is highly digestible, corn-and-chicken-based, and widely recommended by veterinarians.”
“Like Purina ONE, IAMS is highly backed by science, widely available, and meets WSAVA guidelines.”
“Like Purina ONE, IAMS is highly backed by science, widely available, and meets WSAVA guidelines.”
“**Iams ProActive Health** – Mars-owned and moderately priced, with chicken listed as the first ingredient.”
“It is highly digestible, corn-and-chicken-based, and widely recommended by veterinarians.”
“* **Average Savings:** ~30% to 40% cheaper than Hill’s Science Diet.”
“* **Why it’s a great alternative:** Owned by Mars Petcare, Iams is a legacy legacy brand that meets WSAVA guidelines, employs veterinary nutritionists, and conducts AAFCO feeding trials.”
“- **Iams ProActive Health** – available at Walmart, Target, and most grocery stores; real meat first; widely available, and per one price analysis Iams costs roughly 40–55% less per pound than Purina Pro Plan.”
“* **Best for:** Pet parents who trust large, science-backed veterinary brands but need a highly affordable, easily accessible grocery store option.”
66 exact quoted mentions in this snapshot, grouped by coded tone. Recent quotes are deduplicated and mixed across models.
“Purina ONE, IAMS ProActive Health, Costco Kirkland Signature”
“probably the closest simple swap. It has similar corporate nutrition/research backing and offers puppy, adult, large-breed, senior, healthy-weight, and sensitive formulas.”
“One of the most accessible and affordable veterinary-backed brands on the market. It meets WSAVA guidelines, is extremely budget-friendly, and offers reliable, basic nutrition for puppy/kitten, adult, and senior life stages.”
“real meat first; widely available, and per one price analysis Iams costs roughly 40–55% less per pound than Purina Pro Plan”
“Iams ProActive Health uses farm-raised chicken as the first ingredient with no artificial preservatives, and was one of the original science-based dog foods in the U.S.”
“**Iams ProActive Health** — often a middle-ground option: less than Purina ONE in some stores, but not always.”
“an Iams ProActive Health adult 30-lb bag was recently about $1.57/lb at Chewy.”
“**Iams ProActive Health** — can be worth considering for particular needs such as urinary or hairball formulas, but it is not always substantially cheaper than Purina ONE”
“**Iams ProActive Health** — can be slightly cheaper or about the same as Purina ONE depending on bag size and sales. Typical listed pricing was about **$1.51–$1.57/lb**, so it's more of a sale-dependent alternative than a major savings opti”
Which competitors models suggest when shoppers ask for something cheaper.
11 of 66 mentions appear alongside an identifiable web citation. Citation does not establish causation.
| cited source | mentions |
|---|---|
| reddit.com | 4 |
| spotandtango.com | 1 |
| dogster.com | 1 |
| forbes.com | 1 |
| dogfoodadvisor.com | 1 |
| chewy.com | 1 |
| splootvets.com | 1 |
| petco.com | 1 |
| souldogsynergy.com | 1 |
| hepper.com | 1 |
| youtube.com | 1 |
| pickmydogfood.com | 1 |
Stores and sites models name as places to buy this brand.
| retailer | mentions |
|---|---|
| chewy | 6 |
| Walmart | 3 |
| Target | 3 |
| Chewy | 3 |
| grocery stores | 3 |
| iams | 2 |
| big-box retailers | 1 |
Method: fixed shopper questions asked repeatedly to Claude, OpenAI GPT and Gemini with web search on. Shares are the percentage of recommendation answers mentioning the brand. Quotes are AI outputs; full transcripts are kept as receipts.