Shake Shack

Latest four-week snapshot through 2026-07-30 · 1 wave. Use the controls above to change the window.

Ice Cream · 1 wave · n=90 answers, pooled

By assistant

How often each assistant brings the brand up in recommendation answers.

Share of recommendations over time

Wave-by-wave share of recommendation answers that named this brand.

What they call it

Recurring descriptions in the assistants' own words, grouped by theme.

• frozen foods ×2

  “* **Frozen Custard:** Churned with egg yolks, resulting in an incredibly rich, velvety, and thick texture (popularized by places like Culver’s or Shake Shack).”

• egg whites for protein ×1

  “* **Frozen Custard:** Churned with egg yolks, resulting in an incredibly rich, velvety, and thick texture (popularized by places like Culver’s or Shake Shack).”

• incredibly smooth texture ×1

  “* **Frozen Custard:** Churned with egg yolks, resulting in an incredibly rich, velvety, and thick texture (popularized by places like Culver’s or Shake Shack).”

In their words

5 exact quoted mentions in this snapshot, grouped by coded tone.

What they recommend

“Between July 19 - Aug. 19, customers can order any custard for $3 with the code CUSTARDTIME”

“Get a **single frozen custard for $3** with any other $1+ item”

“you can get any of their frozen custards for just $3”

“Frozen Custard: Churned with egg yolks, resulting in an incredibly rich, velvety, and thick texture (popularized by places like Culver's or Shake Shack).”

Where they hedge

“(think Culver's or Shake Shack style)”

Where this comes from

1 of 5 mentions appear alongside an identifiable web citation. Citation does not establish causation.

Where they send you

Stores and sites assistants name as places to buy this brand.

Method: fixed shopper questions asked repeatedly to Claude, OpenAI GPT and Gemini with web search on. Shares are the percentage of recommendation answers mentioning the brand. Quotes are AI outputs; full transcripts are kept as receipts.