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Swanson

Latest four-week snapshot through 2026-07-24 · 1 wave. Use the controls above to change the window.

1%share of voice · 1 of 120 recommendation answers
0%named first in recommendation answers
60%positive tone · 3 of 5 coded mentions

Probiotics · 1 wave · n=120 answers, pooled

By assistant

How often each assistant brings the brand up in recommendation answers.

assistantshare of voiceanswers
ChatGPT0%0 of 40
Claude3%1 of 40
Gemini0%0 of 40

Share of recommendations over time

Wave-by-wave share of recommendation answers that named this brand.

waveshare of voiceanswerschange
2026-07-241%1 of 120

What they call it

Recurring descriptions in the assistants' own words, grouped by theme.

In their words

5 exact quoted mentions in this snapshot, grouped by coded tone.

What they recommend

“budget probiotic formula was also highlighted as a solid low-cost option — its included prebiotic FOS creates a "food source" for probiotics”
Claude · 2026-07-24 · Probiotics
“Online supplement retailers like Swanson and Vitacost produce high-quality, self-branded supplements. Many of their daily probiotic lines contain L. rhamnosus strains along with prebiotics at wholesale prices.”
Gemini · 2026-07-24 · Probiotics
“Swanson is a well-known budget supplement brand”
Gemini · 2026-07-24 · Probiotics

Where they hedge

“Swanson...Their single-strain L. rhamnosus supplements are incredibly cheap, though they often have a slightly lower CFU count (around 5 Billion CFU), meaning you may need to take two”
Gemini · 2026-07-24 · Probiotics

What they warn about

“Swanson's inexpensive rhamnosus product has 5 billion CFU plus FOS, but does not identify it as LGG—so it may be fine as a general probiotic, but it is not the closest Culturelle substitute”
ChatGPT · 2026-07-24 · Probiotics

The substitution map

Which competitors assistants suggest when shoppers ask for something cheaper.

Swanson suggested as the cheaper alternative to
  • culturelle ×3
  • culturelle digestive daily ×1

Where this comes from

1 of 5 mentions appear alongside an identifiable web citation. Citation does not establish causation.

cited sourcementions
consumerlab.com1

Method: fixed shopper questions asked repeatedly to Claude, OpenAI GPT and Gemini with web search on. Shares are the percentage of recommendation answers mentioning the brand. Quotes are AI outputs; full transcripts are kept as receipts.