MyProtein

Latest four-week snapshot through 2026-08-13 · 8 waves. Use the controls above to change the window.

Protein Powder · 8 waves · n=720 answers, pooled

By assistant

How often each assistant brings the brand up in recommendation answers.

Share of recommendations over time

Wave-by-wave share of recommendation answers that named this brand.

What they call it

Recurring descriptions in the assistants' own words, grouped by theme.

• budget-friendly ×158

  “The only category where MyProtein beats Dymatize is **price**. If you are on a strict budget, MyProtein runs constant sales (often 30–40% off online) that make it incredibly cheap per serving.”

• whey protein ×33

  “MyProtein is often the better *budget* deal, but its standard Impact Whey is mostly whey concentrate and, depending on flavor, has less protein per serving with more lactose/carbs.”

• third-party tested ×30

  “Get **MyProtein**.”

• frequently on sale ×29

  “Use code **DAY** at checkout for up to **70% off** protein powders. * If you are a new customer, signing up for their newsletter gets you **15% off your first order plus a free shaker bottle**.”

• frequent promotions ×27

  “Myprotein is famous for building its business model around aggressive bulk pricing. While their "base" retail prices might look similar to other brands, **they run massive sales (often 30% to 50% off) almost constantly.** If you buy their larger 5.5 lb or 11 lb bags during a sale”

• affordable pricing ×25

  “* **Better Value:** MyProtein is significantly more affordable per serving.”

• high protein-to-calorie ratio ×19

  “- **MyProtein Impact Whey** – Offers a wide range of flavors and a high protein-to-calorie ratio, making it a top choice for budget-conscious individuals seeking a quality whey protein powder.”

• high quality ×18

  “They run constant sales, making it one of the most budget-friendly high-quality proteins on the market.”

• artificial sweeteners ×15

  “MyProtein heavily relies on artificial sweeteners like sucralose and acesulfame potassium in almost all of their popular flavors, which can cause bloating or digestive issues for many people.”

• $20 to 35 percent lower prices ×13

  “MyProtein is famous in the fitness community for offering high-quality, lab-tested supplements at some of the lowest price points available—provided you shop their sales.”

In their words

848 exact quoted mentions in this snapshot, grouped by coded tone.

What they recommend

“Check bulk supplement retailers (like Bulk Supplements, MyProtein, or store-brand options at Costco/Sam's Club) — they often beat "name brand" fitness marketing prices for identical protein sources.”

“Watch for bulk sales at warehouse stores or online (Amazon, Bulk Supplements, MyProtein, etc.) – MyProtein in particular frequently has steep discounts (50%+ off) on their Impact Whey line.”

“large tubs (5 lbs+) or bags from bulk supplement sites (like BulkSupplements, TrueNutrition, or MyProtein) are dramatically cheaper per serving”

“Costco (Kirkland), Walmart (Body Fortress at Walmart), or bulk supplement sites (BulkSupplements, MyProtein, True Nutrition) sell plain whey/casein/soy by the pound for much less than name brands like Optimum Nutrition”

“Generic or store-brand (e.g., from Costco, Kirkland, Walmart's brand, or bulk supplement sites like TrueNutrition, BulkSupplements, MyProtein) is often chemically identical to pricier name brands.”

Where they hedge

“**Myprotein Impact Whey** is often the better deal *when discounted*. Its official site recently showed it at **$13.99** for a smaller size, but its normal/sale pricing changes constantly—only buy if the checkout price works out lower **per”

“certain powders can be a concern for regular use in pregnancy. ([consumerlab.com](https://www.consumerlab.com/reviews/protein-powders-shakes-drinks-sports/nutritiondrinks/?search=MyProtein&utm_source=openai))”

“**If you compete in tested sports:** prioritize a product with meaningful third-party sport certification, even if it costs more. For example, Myprotein reports Informed Choice and Informed Protein certification for Impact Whey.”

“Want me to compare it to a specific competitor (like Dymatize, MyProtein, or a plant-based brand)”

“MyProtein has built a strong reputation over 20+ years, and the quality backs it up. Their core products such as Impact Whey Protein are independently batch-tested under the Informed Sport scheme for selected products, and their Elite range”

What they warn about

“Historically, MyProtein was the undisputed king of budget supplements. However, in recent years, they have faced heavy criticism on platforms like Reddit for aggressive price increases, shrinking bag sizes, and inflating their "base" prices”

“For years, MyProtein was the undisputed "budget king" of sports nutrition. However, in recent years, their prices have skyrocketed significantly. They also heavily rely on a "DFS-style" pricing model—inflating their base prices to absurd le”

“For years, MyProtein was the undisputed king of budget sports nutrition. However, a series of steep price increases and confusing "flash sale" pricing strategies have led many fitness enthusiasts to look elsewhere.”

“For years, Myprotein was the undisputed king of budget fitness supplements. However, due to steep price hikes, changing formulations, and increasingly deceptive "discount" structures, many fitness enthusiasts have jumped ship.”

“Following their parent company (THG) going public, they shifted away from being the "budget king" of bulk supplements, significantly raised their prices, and reduced the value of their discount codes.”

The substitution map

Which competitors assistants suggest when shoppers ask for something cheaper.

Where this comes from

131 of 832 mentions appear alongside an identifiable web citation. Citation does not establish causation.

Where they send you

Stores and sites assistants name as places to buy this brand.

Method: fixed shopper questions asked repeatedly to Claude, OpenAI GPT and Gemini with web search on. Shares are the percentage of recommendation answers mentioning the brand. Quotes are AI outputs; full transcripts are kept as receipts.