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El Tesoro

Latest three-month snapshot through 2026-09-02 · 2 waves. Use the controls above to change the window.

51%share of voice · 74 of 144 recommendation answers
10%named first in recommendation answers
84%positive tone · 433 of 514 coded mentions

Tequila · 2 waves · n=144 answers, pooled

By model

How often each model brings the brand up in recommendation answers.

modelshare of voiceanswers
ChatGPT60%29 of 48
Claude35%17 of 48
Gemini58%28 of 48

Share of recommendations over time

Wave-by-wave share of recommendation answers that named this brand.

waveshare of voiceanswerschange
2026-07-2851%37 of 72
2026-09-0251%37 of 72+0 points

What they call it

Recurring descriptions in the models' own words, grouped by theme.

In their words

511 exact quoted mentions in this snapshot, grouped by coded tone. Recent quotes are deduplicated and mixed across models.

What they recommend

“El Tesoro is fantastic too (and arguably a touch more versatile/food-friendly with its peppery brightness)”
Claude · 2026-09-02 · Tequila
“**$50–80 — El Tesoro Reposado or Añejo** A classic, agave-led gift bottle.”
ChatGPT · 2026-09-02 · Tequila
“El Tesoro Reposado is an exceptional, world-class tequila, but it is widely distributed and will almost certainly be there waiting for you the next time you want a bottle.”
Gemini · 2026-09-02 · Tequila
“El Tesoro Blanco (~$50–$60) ... Like Fortaleza, El Tesoro is 100% *tahona*-crushed and completely additive-free. It is highly complex, featuring plenty of olive, pepper, and sweet agave notes.”
Gemini · 2026-09-02 · Tequila
“El Tesoro Blanco (~$37) and Tequila Ocho Plata (~$47) are also frequently listed as similar-caliber alternatives at lower price points, based on pricing comparisons from retailers”
Claude · 2026-09-02 · Tequila

Where they hedge

“not far from El Tesoro Reposado.”
Claude · 2026-09-02 · Tequila
“Tequila Ocho Plata vs El Tesoro Reposado”
ChatGPT · 2026-09-02 · Tequila
“El Tesoro Añejo typically runs around **$50-60** for a bottle at just under $60.”
Claude · 2026-09-02 · Tequila
“#### 3. El Tesoro Añejo”
Gemini · 2026-09-02 · Tequila
“Not a direct "sweet 1942" substitute; it is more agave-forward and traditionally styled. But it's an excellent step up if you want less candy-like sweetness and more tequila character.”
ChatGPT · 2026-09-02 · Tequila

The substitution map

Which competitors models suggest when shoppers ask for something cheaper.

El Tesoro suggested as the cheaper alternative to
  • fortaleza ×10
  • clase azul ×7
  • don julio ×4
  • la gritona reposado ×3

Where this comes from

89 of 514 mentions appear alongside an identifiable web citation. Citation does not establish causation.

cited sourcementions
reddit.com24
siptequila.com20
distiller.com12
sipsy.com9
fortequilalovers.com8
agavematchmaker.com7
youtube.com5
tequilareport.com5
flawlesscrowns.com5
vinepair.com4
agavespiritsjourney.com3
tastings.com3

Where they send you

Stores and sites models name as places to buy this brand.

retailermentions
eltesorotequila14
totalwine8
Total Wine8
Binny's4
tastings2
binnys2
mainespirits2
distiller1
Bitters and Bottles1
Distiller1
Walmart1
breakthrubev1

Method: fixed shopper questions asked repeatedly to Claude, OpenAI GPT and Gemini with web search on. Shares are the percentage of recommendation answers mentioning the brand. Quotes are AI outputs; full transcripts are kept as receipts.