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RoC

Latest four-week snapshot through 2026-07-31 · 1 wave. Use the controls above to change the window.

9%share of voice · 8 of 90 recommendation answers
2%named first in recommendation answers
87%positive tone · 13 of 15 coded mentions

Retinol · 1 wave · n=90 answers, pooled

By assistant

How often each assistant brings the brand up in recommendation answers.

assistantshare of voiceanswers
ChatGPT3%1 of 30
Claude23%7 of 30
Gemini0%0 of 30

Share of recommendations over time

Wave-by-wave share of recommendation answers that named this brand.

waveshare of voiceanswerschange
2026-07-319%8 of 90

What they call it

Recurring descriptions in the assistants' own words, grouped by theme.

In their words

15 exact quoted mentions in this snapshot, grouped by coded tone.

What they recommend

“RoC has been formulating retinol creams since the 1990s, and their Deep Wrinkle Night Cream remains one of the best drugstore options.”
Claude · 2026-07-31 · Retinol
“RoC has been formulating retinol creams since the 1990s, and Deep Wrinkle Night Cream remains one of the best drugstore options”
Claude · 2026-07-31 · Retinol
“RoC Retinol Correxion Serum has historically dropped to around $19 (from $33) during major sale events — worth checking if it's still discounted during current promos.”
Claude · 2026-07-31 · Retinol
“At just $19 (down from $33), this is a fraction of the price of many high-end retinol products, and RoC has been a respected brand for decades — over 40% off is a great markdown.”
Claude · 2026-07-31 · Retinol
“RoC is frequently recommended as a solid drugstore starting point — RoC has been formulating retinol creams since the 1990s, and their Deep Wrinkle Night Cream remains one of the best drugstore options.”
Claude · 2026-07-31 · Retinol

Where they hedge

“If you're open to non-adapalene options, drugstore retinol products (like those from brands such as Roc or Olay) are cheaper, though weaker.”
Claude · 2026-07-31 · Retinol
“There are a lot of over-the-counter retinol products, with names like Roc and Olay, available at any drug store and much cheaper than Differin. However, keep in mind that the active ingredient in Differin is adapalene, which is related to r”
Claude · 2026-07-31 · Retinol

The substitution map

Which competitors assistants suggest when shoppers ask for something cheaper.

RoC suggested as the cheaper alternative to
  • differin ×2
  • retin a ×1

Where this comes from

1 of 15 mentions appear alongside an identifiable web citation. Citation does not establish causation.

cited sourcementions
today.com1
ebay.com1

Where they send you

Stores and sites assistants name as places to buy this brand.

retailermentions
Amazon1
rocskincare1

Method: fixed shopper questions asked repeatedly to Claude, OpenAI GPT and Gemini with web search on. Shares are the percentage of recommendation answers mentioning the brand. Quotes are AI outputs; full transcripts are kept as receipts.