Latest three-month snapshot through 2026-08-06 · 3 waves. Use the controls above to change the window.
Sunscreen · 3 waves · n=300 answers, pooled
How often each model brings the brand up in recommendation answers.
| model | share of voice | answers |
|---|---|---|
| ChatGPT | 12% | 12 of 100 |
| Claude | 25% | 25 of 100 |
| Gemini | 70% | 70 of 100 |
Wave-by-wave share of recommendation answers that named this brand.
| wave | share of voice | answers | change |
|---|---|---|---|
| 2026-07-22 | 29% | 35 of 120 | |
| 2026-07-31 | 40% | 36 of 90 | +11 points |
| 2026-08-06 | 40% | 36 of 90 | +0 points |
Recurring descriptions in the models' own words, grouped by theme.
“Supergoop! wins because of its **cosmetic elegance**.”
“It is a weightless, completely scentless, and totally clear gel that leaves zero white cast on any skin tone and doubles as a velvet-smooth makeup primer.”
“Their flagship **Unseen Sunscreen** is a completely clear, weightless, scentless gel that leaves zero white cast on any skin tone and doubles as an excellent makeup primer.”
“* **No White Cast:** Their chemical formulas are completely transparent, making them a holy grail for medium-to-deep skin tones who struggle with the purple/white tint left by traditional sunscreens.”
“* **The Premium Price Tag:** At over $20 per ounce for facial formulas, applying the dermatologist-recommended amount daily means you will burn through a tube every 1 to 2 months, which gets highly expensive.”
“Formulas like *Unseen Sunscreen* are completely invisible, weightless, and double as a makeup primer, while *Play Everyday Lotion* hydrates without leaving a heavy, sticky residue.”
“yes—if the finish makes you wear sunscreen consistently. But Supergoop! is a *cosmetic-elegance splurge*, not uniquely better sun protection per dollar.”
“It is a weightless, completely scentless, and totally clear gel that leaves zero white cast on any skin tone and doubles as a velvet-smooth makeup primer.”
“Supergoop! wins this matchup because of its cosmetic elegance and wearability”
“Because Supergoop! is a premium brand (often costing around $38–$40 for a small 1.”
386 exact quoted mentions in this snapshot, grouped by coded tone. Recent quotes are deduplicated and mixed across models.
“Supergoop! sunscreens are beloved but pricey (often $30-40+)”
“This is specifically designed to double as a makeup primer. It has a unique, velvety, silicone-like gel texture that goes on completely clear (zero white cast on any skin tone) and leaves a demi-matte finish.”
“You should get **Supergoop!**”
“pick it if you want the safer one-brand bet for sunscreen specifically: it has a much deeper sunscreen-focused lineup, including lightweight no-white-cast options like Unseen Sunscreen SPF 50”
“its lightweight, invisible formulas are more likely to feel good enough for you to apply the full amount and reapply, which is what makes sunscreen effective in real life”
“Supergoop! isn't a bad choice by any means — it's beloved for fun textures, its Unseen SPF doubling as a makeup primer, and lighter "beauty-adjacent" feel emphasizing innovation, fun packaging, and "beauty-adjacent" textures that appeal to ”
“Choose **Supergoop!** only if your absolute highest priority is a velvety, silicone-like makeup primer.”
“yes—if the finish makes you wear sunscreen consistently. But Supergoop! is a *cosmetic-elegance splurge*, not uniquely better sun protection per dollar.”
“Compared to high-end "clean beauty" mineral brands (like Supergoop, EltaMD, or Biossance) which can cost $30 to $45 for a tiny bottle”
“If you hate wearing sunscreen because of texture, white cast, or greasiness, Supergoop's cosmetic-forward formulas (Unseen, Glowscreen, Dewscreen) may genuinely get you to wear SPF consistently — and that consistency matters more than brand”
“the FDA has taken action on packaging and formulation, not just numbers—it sent warnings to five companies including Supergoop!, Vacation Inc., Kalani Sunwear, K & Care Organics, and Fallien Cosmeceuticals”
“EltaMD is the superior choice over Supergoop!”
“a December 2025 lawsuit alleges Supergoop "fraudulently mislabeled its 'mineral' sunscreen products by failing to disclose that they contain non-mineral ingredients.”
“Supergoop!'s most common product, *Unseen Sunscreen*, relies on a heavy, silicone-primer-like feel. While it feels velvety, many people find that the heavy silicones trap sweat and oil, leading to breakouts or clogged pores.”
“Supergoop!'s most popular formulas (like *Unseen Sunscreen* and *Glowscreen*) are purely chemical and heavily silicone-based. While cosmetically elegant, chemical filters and heavy silicones are much more likely to clog pores, cause breakou”
Which competitors models suggest when shoppers ask for something cheaper.
60 of 387 mentions appear alongside an identifiable web citation. Citation does not establish causation.
| cited source | mentions |
|---|---|
| insiderbeauty.com | 12 |
| goodtomicha.com | 5 |
| womansworld.com | 4 |
| labmuffin.com | 4 |
| treelinereview.com | 3 |
| forbes.com | 3 |
| cassandrabankson.com | 3 |
| reddit.com | 3 |
| youtube.com | 3 |
| target.com | 3 |
| koreancosmetics.cy | 3 |
| withatouchofluxe.com | 2 |
Stores and sites models name as places to buy this brand.
| retailer | mentions |
|---|---|
| Supergoop! (direct) | 34 |
| Target | 5 |
| sephora | 5 |
| Sephora | 4 |
| Ulta | 4 |
| Dermstore | 2 |
| Nordstrom | 2 |
| eBay | 1 |
| anthropologie | 1 |
| Supergoop! Official Website | 1 |
| Kohl's | 1 |
Method: fixed shopper questions asked repeatedly to Claude, OpenAI GPT and Gemini with web search on. Shares are the percentage of recommendation answers mentioning the brand. Quotes are AI outputs; full transcripts are kept as receipts.