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First Day

Latest four-week snapshot through 2026-07-24 · 1 wave. Use the controls above to change the window.

3%share of voice · 3 of 120 recommendation answers
0%named first in recommendation answers
67%positive tone · 12 of 18 coded mentions

Kids' Vitamins · 1 wave · n=120 answers, pooled

By assistant

How often each assistant brings the brand up in recommendation answers.

assistantshare of voiceanswers
ChatGPT0%0 of 40
Claude8%3 of 40
Gemini0%0 of 40

Share of recommendations over time

Wave-by-wave share of recommendation answers that named this brand.

waveshare of voiceanswerschange
2026-07-243%3 of 120

What they call it

Recurring descriptions in the assistants' own words, grouped by theme.

In their words

18 exact quoted mentions in this snapshot, grouped by coded tone.

What they recommend

“Their products are running a sale where the original price of $49.00 is discounted to $29.40”
Claude · 2026-07-24 · Kids' Vitamins
“subscribers always save an additional 15%, even on top of site-wide sales. They also note they always offer completely free shipping, with no order minimums.”
Claude · 2026-07-24 · Kids' Vitamins
“Their Kids' Daily Enrichment Multivitamin gummies are discounted from $49.00 to $29.40 (about 40% off), and they currently market it as a "Guaranteed Lowest Price."”
Claude · 2026-07-24 · Kids' Vitamins
“Good premium-brand discount: Target's First Day Kids' Daily Multivitamin Gummies, 50 count is $23.99, down from $29.99 — about 20% off”
ChatGPT · 2026-07-24 · Kids' Vitamins
“Best percentage-off premium option: First Day Kids' Daily Multivitamin Gummies, 50 count — $23.99, down from $29.99 at Target—a 20% discount”
ChatGPT · 2026-07-24 · Kids' Vitamins

Where they hedge

“trendy premium brands (Hiya, First Day, etc.)”
Claude · 2026-07-24 · Kids' Vitamins
“similarly priced”
Claude · 2026-07-24 · Kids' Vitamins
“similarly-priced options like FirstDay and EllaOla”
Claude · 2026-07-24 · Kids' Vitamins
“Hiya is a little more expensive than options at the drugstore like Smarty Pants, but it's not more expensive than other kids' vitamin brands like First Day or Ritual.”
Claude · 2026-07-24 · Kids' Vitamins

What they warn about

“pricier "premium" brands like First Day — these can run $0.30–$1.30+ per serving, largely for extras like organic certification, added omega-3s, or probiotics rather than dramatically different core nutrition”
Claude · 2026-07-24 · Kids' Vitamins
“First Day, at $1.30 per serving, was the most expensive vitamin by far”
Claude · 2026-07-24 · Kids' Vitamins

The substitution map

Which competitors assistants suggest when shoppers ask for something cheaper.

First Day suggested as the cheaper alternative to
  • hiya kids daily multivitamin ×3

Where this comes from

5 of 18 mentions appear alongside an identifiable web citation. Citation does not establish causation.

cited sourcementions
target.com3
dontpayfull.com2
hellosubscription.com1

Where they send you

Stores and sites assistants name as places to buy this brand.

retailermentions
Target1
First Day (direct)1

Method: fixed shopper questions asked repeatedly to Claude, OpenAI GPT and Gemini with web search on. Shares are the percentage of recommendation answers mentioning the brand. Quotes are AI outputs; full transcripts are kept as receipts.