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Latest three-month snapshot through 2026-07-23 · 3 waves. Use the controls above to change the window.
Toothpaste · 3 waves · n=360 answers, pooled
How often each model brings the brand up in recommendation answers.
| model | share of voice | answers |
|---|---|---|
| ChatGPT | 7% | 8 of 120 |
| Claude | 20% | 24 of 120 |
| Gemini | 6% | 7 of 120 |
Wave-by-wave share of recommendation answers that named this brand.
| wave | share of voice | answers | change |
|---|---|---|---|
| 2026-07-21 | 11% | 13 of 120 | |
| 2026-07-22 | 13% | 15 of 120 | +2 points |
| 2026-07-23 | 9% | 11 of 120 | -4 points |
Recurring descriptions in the models' own words, grouped by theme.
“Store-Brand "Generic" Dupes (The Cheapest Option)”
“generally pricier without promotions, but their store-brand OTC medications can become very cheap when paired with coupons, rewards, or buy one/get one promotions”
“* **Store Brands (Generics):** Walmart’s *Great Value*, Target’s *Up & Up*, Kroger, Aldi's *Baker's Corner*, or Dollar Tree brands.”
“* **Store-Brand "Baking Soda & Peroxide" Toothpaste:** CVS, Walgreens, and Walmart all make generic equivalents of ARM & HAMMER’s dental line.”
“- **Store brands** (Walmart's Equate, Target's Up & Up, CVS/Walgreens house brands) – These generic versions often match name-brand formulas for a fraction of the cost.”
“- **Store-brand fluoride toothpaste** — Walmart Equate, Target up & up, CVS Health, Walgreens, Kroger, Aldi, etc.”
“CVS Health commonly have comparable Sensitive store-brand versions”
“- **Store-brand cavity-protection toothpaste** — Walmart Equate, Target up&up, CVS Health, Walgreens, Kroger, etc.”
“) – These typically contain the same active ingredients (like fluoride) at a fraction of the price.”
“Store brands (like CVS/Walgreens equivalents) make "Sensitive" toothpastes that cost about 40–50% less than Sensodyne”
213 exact quoted mentions in this snapshot, grouped by coded tone. Recent quotes are deduplicated and mixed across models.
“CVS Health, Walgreens, Kroger, Aldi, and Dollar Tree often have fluoride cavity-protection pastes for less than name-brand Colgate, especially on multi-packs or sales.”
“Almost every major grocery, pharmacy, and department chain has a "store brand" equivalent to Colgate”
“Store brands (Walmart's Equate, Target's Up & Up, CVS Health, Walgreens brand, etc.) typically contain the same active fluoride ingredient as name brands”
“Store-brand/generic toothpaste (e.g., Walmart's Equate, Target's Up & Up, CVS/Walgreens brand) are often made by the same manufacturers as name brands, just without the marketing costs”
“These chain stores always carry a generic equivalent of Sensodyne Extra Whitening or Pronamel. They are usually priced around $4 to $5”
“Store brands (like CVS/Walgreens equivalents) make "Sensitive" toothpastes that cost about 40–50% less than Sensodyne”
“Store promotions/coupons on brands like Target's up&up, Walgreens' Walgreens brand, CVS Health, or Kroger Health—these are not consistently cheaper than Equate, but can be during sales”
“These are comparable generics, but normally only beat Equate when they're on sale, have digital coupons, or offer a store promotion”
“CVS Health / Walgreens brand – comparable generic OTC medications”
“comparing it to Tylenol, Advil, CVS Health, etc.”
Which competitors models suggest when shoppers ask for something cheaper.
4 of 131 mentions appear alongside an identifiable web citation. Citation does not establish causation.
| cited source | mentions |
|---|---|
| cvs.com | 2 |
| ndclist.com | 1 |
| reddit.com | 1 |
Stores and sites models name as places to buy this brand.
| retailer | mentions |
|---|---|
| CVS | 28 |
Method: fixed shopper questions asked repeatedly to Claude, OpenAI GPT and Gemini with web search on. Shares are the percentage of recommendation answers mentioning the brand. Quotes are AI outputs; full transcripts are kept as receipts.