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Cetaphil

Latest four-week snapshot through 2026-08-06 · 3 waves. Use the controls above to change the window.

3%share of voice · 9 of 300 recommendation answers
0%named first in recommendation answers
81%positive tone · 112 of 139 coded mentions

Sunscreen · 3 waves · n=300 answers, pooled

By assistant

How often each assistant brings the brand up in recommendation answers.

assistantshare of voiceanswers
ChatGPT1%1 of 100
Claude6%6 of 100
Gemini2%2 of 100

Share of recommendations over time

Wave-by-wave share of recommendation answers that named this brand.

waveshare of voiceanswerschange
2026-07-223%3 of 120
2026-07-313%3 of 90+0 points
2026-08-063%3 of 90+0 points

What they call it

Recurring descriptions in the assistants' own words, grouped by theme.

In their words

139 exact quoted mentions in this snapshot, grouped by coded tone.

What they recommend

“If you want a mineral option, this is the most affordable sunscreen for oily skin, available from around $10.”
Claude · 2026-08-06 · Sunscreen
“Cetaphil Sheer Mineral Face Liquid Sunscreen SPF 50 — A great budget-friendly option, as it's the most affordable sunscreen for oily skin from an American brand, available from around $10.”
Claude · 2026-08-06 · Sunscreen
“If you prefer mineral over chemical filters, this is the most affordable sunscreen for oily skin from an American brand, available from around $10.”
Claude · 2026-08-06 · Sunscreen
“Cetaphil is known for gentle, non-comedogenic cleansers and moisturizers, is highly recommended by dermatologists, and is very affordable, though its focus is on being as mild as possible.”
Claude · 2026-08-06 · Sunscreen
“Cetaphil is the king of gentle skincare, especially beloved by those with sensitive or easily irritated skin, with cleansers and moisturizers famous for their simple, non-comedogenic formulas that clean and hydrate without stripping the ski”
Claude · 2026-08-06 · Sunscreen

Where they hedge

“While CeraVe offers ceramides and Cetaphil focuses on lightweight hydration, Vanicream stands out for maximum tolerance”
Claude · 2026-08-06 · Sunscreen
“Cetaphil products (like their moisturizers) are frequently cited as comparable, though one comparison noted Cetaphil's Daily Smoothing Moisturizer for Rough and Bumpy Skin was actually $4.17 more expensive than Vanicream in that particular ”
Claude · 2026-08-06 · Sunscreen
“Cetaphil's Daily Smoothing Moisturizer for Rough and Bumpy Skin is a 65% match with the ingredients and function of Vanicream Moisturizing Lotion, with 5 ingredients in common. Note that in this specific comparison the dupe was actually abo”
Claude · 2026-08-06 · Sunscreen
“though it's more of a Cetaphil-style alternative than a CeraVe-style ceramide cleanser”
ChatGPT · 2026-08-06 · Sunscreen
“**Generic Cetaphil Moisturizing Cream** | A simple, heavier fragrance-free cream can be a good economical choice—but avoid it if you already know you react to any of its ingredients.”
ChatGPT · 2026-08-06 · Sunscreen

What they warn about

“**Cetaphil isn't usually meaningfully cheaper** than CeraVe for comparable full-size cleansers and moisturizers, so switch to it for formula preference, not savings.”
ChatGPT · 2026-07-31 · Sunscreen

The substitution map

Which competitors assistants suggest when shoppers ask for something cheaper.

Cetaphil suggested as the cheaper alternative to
  • cerave ×25
  • vanicream ×22
  • neutrogena ×21
  • la roche posay ×14
  • eltamd ×6
  • eucerin ×4
  • loréal ×2

Where this comes from

15 of 139 mentions appear alongside an identifiable web citation. Citation does not establish causation.

cited sourcementions
reddit.com5
glow.com.au2
whowhatwear.com1
youtube.com1
laroche-posay.us1
thenewknew.com1
ellecanada.com1
skinsort.com1
walmart.com1
lemon8-app.com1
cvs.com1
nextbest.one1

Where they send you

Stores and sites assistants name as places to buy this brand.

retailermentions
Target7
Cetaphil (direct)4
drugstores1
prod1
Costco1
Sam's Club1
Amazon1

Method: fixed shopper questions asked repeatedly to Claude, OpenAI GPT and Gemini with web search on. Shares are the percentage of recommendation answers mentioning the brand. Quotes are AI outputs; full transcripts are kept as receipts.